How Rannkly is helping businesses manage their online reputation and customer engagement

In today's digital age, managing customer feedback effectively is crucial for businesses aiming to thrive and grow. Rannkly emerged as a solution to the increasingly complex challenge of handling customer reviews across multiple platforms.

Founded by Vishnu Sharma, Mihir Bharadwaj, and Shobhit Singh in 2021, Rannkly set out to simplify review management, enhance online reputation, and foster better customer engagement for businesses of all sizes.

The inspiration behind Rannkly stemmed from a significant pain point observed by its founders.

Businesses often struggle with managing reviews scattered across various platforms, resulting in delayed responses and missed opportunities to address customer concerns. This fragmentation not only hampered customer satisfaction but also negatively impacted business growth and reputation.

Vishnu, Mihir, and Shobhit, all hailing from robust technology backgrounds with experience at companies like Lambdatest, HCL, Microsoft, and Public Sapient, identified this gap in the market.

They envisioned a platform that would not only streamline review management but also transform negative feedback into positive customer experiences. This vision led to the conception of Rannkly in early 2021.

From concept to launch

The journey from idea to implementation was both challenging and exhilarating. The founders initially raised an angel round of Rs 26 lakh to kickstart their project.

By September 2021, the Noida-based startup launched its Minimum Viable Product (MVP) web application, which included essential features for managing customer reviews. This milestone set the foundation for further development and enhancement of the platform. 

The startup’s mission was clear: to empower businesses with innovative tools to manage their online reputation, engage customers more effectively, and support business growth. This mission was reflected in the platform's comprehensive feature set, which included AI-powered review collection and analysis, real-time notifications, automated responses, sentiment analysis, and more.

Expanding capabilities and market reach

Continuing its momentum, Rannkly expanded its offerings in October 2022 with the launch of both web and mobile applications. The launch made the platform more accessible and user-friendly, catering to a broader audience.

The ability to manage reviews and customer interactions on-the-go significantly enhanced the value proposition for businesses.

In January 2023, Rannkly raised Rs 1.25 crore from 100X VC, which helped the startup scale its operations and further enhance its platform's capabilities.

Key features and services

Rannkly's platform is designed to provide businesses with a comprehensive suite of tools for managing customer reviews and enhancing engagement. The key features include:

1. Review Management: Rannkly helps businesses collect, monitor, analyze, and respond to customer reviews with the assistance of artificial intelligence (AI). This includes real-time notifications, automated responses, and sentiment analysis to understand customer feedback better.
2. Social Media Management: The platform offers a dashboard for content planning, multi-channel publishing, and post scheduling with performance metrics for platforms like Instagram and Facebook.
3. Campaign Management: It supports SMS, Email, and WhatsApp campaigns, allowing businesses to create, automate, track results, and generate valuable insights.
4. Messaging Management: Streamlining messaging efforts through organized inboxes and quick reply options, Rannkly helps businesses save time and resources while reaching customers effectively.
5. Ticketing Management: Transforming reviews, social comments, and survey responses into support tickets, the platform allows businesses to proactively address issues before they escalate.
6. Website Widgets: Customizable chat widgets for improved client communication, lead generation, and visitor engagement are part of the platform’s offerings.
7. Rannkly Forms: An easy-to-use form builder for creating user-friendly online forms, collecting data, and gaining insights through analytics.

Differentiating from competitors

Rannkly distinguishes itself from other review management and customer engagement platforms through several unique features and advantages.

First and foremost, Rannkly offers an all-in-one platform that integrates a complete suite of tools for review management, social media management, campaign management, messaging, ticketing, website widgets, and forms.

This comprehensive integration allows businesses to manage all aspects of customer engagement from a single platform, significantly simplifying operations and improving efficiency. 

One of Rannkly's standout features is its automated response system. By utilizing AI-driven automated responses, businesses can respond to customer reviews quickly and consistently, enhancing customer satisfaction and ensuring timely engagement.

Additionally, Rannkly provides immediate alerts for new reviews and feedback, allowing businesses to respond promptly and maintain a positive online reputation.

The platform's customizable widgets and forms offer businesses the flexibility to tailor their customer engagement tools to their specific needs. This adaptability ensures that Rannkly can accommodate the unique requirements of different businesses and industries, making it a versatile solution for various market segments.

Rannkly’s intuitive design and user-friendly interface make it easy for businesses to navigate and utilize its extensive features without a steep learning curve. Furthermore, the mobile app ensures that businesses can manage customer engagement on-the-go, maintaining responsiveness and efficiency even when away from the office.

The platform provides detailed analytics and reporting tools, offering insights into review performance, social media engagement, campaign success, and more.

These comprehensive analytics enable businesses to make data-driven decisions, optimize their strategies, and improve overall performance. 

Rannkly's ticketing system is another critical feature that sets it apart. This system allows businesses to transform reviews, social comments, and survey responses into support tickets, enabling proactive issue resolution before problems escalate. This feature is crucial for maintaining high levels of customer satisfaction and addressing concerns promptly.

The platform supports multi-channel engagement, including social media, SMS, email, and WhatsApp, ensuring that businesses can reach customers through their preferred communication methods.

Organized messaging features, such as inbox management and quick replies, streamline customer communication, saving time and improving efficiency. Rannkly is designed to scale with businesses, supporting their growth and expansion needs.

The platform can handle increasing volumes of reviews, messages, and engagement activities as businesses grow, ensuring that it remains a valuable tool as businesses expand.

Dedicated customer support and comprehensive training sessions are also provided by Rannkly, assisting businesses with any issues or questions and ensuring smooth operation and optimal use of the platform.

According to the company, Rannkly's online platform has onboarded over 600 hotels within a year and has helped improve customer satisfaction and business growth.

Achievements and growth

By June 2024, Rannkly had partnered with over 500 brands and expanded to more than 1,800 locations. Notably, the startup’s Q3 revenue reached an impressive Rs 1 crore.

The startup's target customers primarily include businesses in the hospitality, healthcare, education, and entertainment industries that are focused on managing their online reputation and improving customer engagement.

Some of its notable clients are Clarks Hotels & Resorts, Pride Hotels, Radisson Blu, Lemon Tree Hotels, Sterling Holiday Resorts Limited, MGM Muthu Hotels, Blue Tokai Coffee Roasters, Sarovar Hotels, Jaypee Hospital, and Ramoji Film City.

The startup claims that its online platform has the ability to deliver comprehensive analytics and reporting tools and has helped businesses make data-driven decisions, optimize their strategies, and improve overall performance.

Unlike others, Rannkly provides deep insights into customer sentiment and behaviour with the help of advanced AI integration.

Future plans

Looking ahead, Rannkly plans for continued growth and innovation. By March 2025, the startup aims to be present in over 5,000 locations with a projected monthly revenue of Rs 1 crore.

It is also focused on introducing new AI-driven features for enhanced customer interaction, expanding its market reach to new industries and geographies, and building strategic partnerships to provide integrated solutions for its clients.