Aakash Anand's Wolfpack Labs invests in science-backed professional haircare brand 3TENX

3TENX, the science-backed professional haircare brand founded by beauty industry veterans Aankith Aroraa and Megha Arora, has secured strategic funding from Wolfpack Labs.

The startup will use the raised capital to fuel its digital expansion strategy and strengthen its nationwide distribution network. It also plans to scale its online presence while deepening penetration in tier-2 and tier-3 markets, where demand for premium yet accessible haircare solutions continue to surge.

"Our experience with Olaplex revealed a massive opportunity in the Indian market," said Megha Arora, Co-Founder & MD, 3TENX.

"3TENX is essentially Olaplex made accessible for India. While premium international brands resonated with salon professionals, consumers wanted salon-quality results at accessible price points. We've created formulations that deliver international efficacy but are bottled and priced specifically for Indian consumers."

Aankith Aroraa, Co-Founder & CEO, 3TENX, added, "Achieving Rs 50 crore ARR in just 18 months validates our vision and execution. This isn't just about building another haircare brand; it's about creating a movement that empowers individuals to achieve professional-grade results at home. With Wolfpack Labs' strategic support, we're poised to reach our Rs 100 crore revenue target while maintaining the quality and innovation that define 3TENX."

Aakash Anand, Founder, Wolfpack Labs, said, "It's rare to find a brand that combines a fantastic product with great scale potential. Aankith and Megha achieved Rs 50 crore ARR in their first 18 months, which is exceptional. This partnership will help the brand scale significantly on online channels where we see tremendous opportunity for growth. Their deep understanding of both the professional salon channel and consumer behavior positions 3TENX uniquely in the market."

Prerna Gupta, Co-Founder, Wolfpack Labs, added, "What excites us most about 3TENX is that it offers international efficacy products bottled and priced for Indian consumers. This is the perfect product-market fit for India's growing beauty market. The brand's rapid scaling from salon partnerships to modern retail, combined with impressive customer retention metrics, demonstrates execution excellence. We're thrilled to support their journey to becoming India's leading homegrown professional haircare brand."

The startup said it will pursue aggressive expansion across multiple channel, including strengthening e-commerce infrastructure and digital marketing capabilities, expanding retail footprint beyond Sephora to additional modern trade and specialty beauty stores, doubling down on salon partnerships with enhanced education programs and exclusive professional ranges, investing in R&D to launch innovative product lines addressing diverse hair concerns and building brand awareness through strategic partnerships and community-driven marketing initiatives.