Agritech startup ONO raises Rs 11Cr in a seed funding round

Agritech startup ONO has raised Rs 11 crore or $1.31 million in a seed funding round by Aeravti Ventures, with participation from Indigram Labs. 

The startup plans to use the raised capital to enhance the agricultural supply chain and provide economic growth opportunities for farmers and ecosystem players throughout India's extensive APMC/MANDI network.

Empowering farmers with technology

Founded by Rama Rao Kancharapu, ONO aims to streamline and improve the agriculture sector's efficiency. The startup has developed a data-first digitization platform aimed at solving critical issues plaguing the agricultural ecosystem. 

These include challenges like access to formal credit, gaining price intelligence, market discovery, and addressing operational inefficiencies. It aims to revolutionize how agriculture is conducted in India, making it more transparent, efficient, and trustworthy.

Leadership comments 

“We have seen an unprecedented acceptance of our products in Mandis and we are confident in our ability to scale our platform and build a sustainable business that creates tangible impact. Having long-term partners, such as Aeravti Ventures and other industry leaders, on board allows us to broaden our horizons and catalyze our growth," said Rama Rao Kancharapu, who is also the CEO of ONO. 

Rishabh Singh, Managing Partner at Aeravti Ventures, said, “Doubling down on India’s agriculture ecosystem has been a key focus for us. We believe in the transformative power of technology to address systemic challenges, and ONO is well-positioned to disrupt the Mandi Ecosystem of India.”

Broadening horizons

Currently, ONO's operations span six states across more than 45 APMCs/MANDIs. The startup claims to have over 30,000 partners onboarded, with its transactions covering seven different commodities.