AI-driven creative automation platform Phot.AI raises $2.7 million in funding

Phot.AI, an AI-driven creative automation platform, has raised $2.7 million in a seed funding round led by Info Edge Ventures, with participation from Together Fund, AC Ventures and more than 50 angel investors.

The startup will use the raised capital to expand its team, invest in research and development, and launch its much-anticipated “copilot” feature.

A new approach to design and listings

Phot.AI aims to help e-commerce brands, retailers and advertisers quickly produce and manage high-quality product visuals. It's AI agents learn from performance data on different marketplaces and ad platforms to figure out which designs work best for specific product categories.

This automation reduces the need for manual design work by up to 80% and speeds up go-to-market timelines for online sellers. The platform also offers tools to run A/B tests on creative content, which the startup says can boost conversion rates by 40%.

Growing demands in e-commerce

With online shoppers often valuing product images over descriptions, Phot.AI believes there is a clear need for design automation. Brands must frequently update visuals for various platforms like Amazon, Shopify and Meta Ads, each with its own formatting and content guidelines.

Phot.AI streamlines these tasks by ensuring images meet specific requirements while preserving brand consistency. This approach also allows companies to localize and personalize their marketing, making each listing more likely to attract buyers.

Who are the founders?

Founded in 2023 by entrepreneurs Venus Dhuria, Aneesh Rayancha and Akshit Raja, Phot.AI has already launched a core engine that includes more than 25 advanced photo editing tools, as well as a design studio with an integrated app store. The platform supports product photography, image enhancement and batch processing through generative AI.

"Phot.AI makes it easy for brands to create high-quality visuals quickly and efficiently," said Venus Dhuria, Co-founder of Phot.AI.

"Our AI-powered platform removes the need for design skills or rigid templates, allowing businesses to generate customized content for different platforms and audiences effortlessly. We help brands create A/B testing creatives so they can test and optimize visuals on their respective platforms for better engagement and performance. By automating the entire creative process, Phot.AI helps businesses save time, maintain consistency, and bring products to market faster," he added.

Kitty Agarwal, Partner at Info Edge Ventures, commented: "Phot.AI is building a world class product for AI-led creative automation. They are redefining how e-commerce sellers create, manage and scale their visual content and listings across various marketplaces and ad platforms. We are very excited to partner with Venus, Akshit and Aneesh as they build from India for the world. Their deep experience in building global products and distribution from day 1 has been instrumental in getting the company off to a strong start."