AI-enabled digital wholesale platform Navo raises Rs 8 crore in a seed round led by IndiaQuotient

Navo, a B2B fashion wholesale marketplace powered by AI, has raised Rs 8 crore in a seed funding round led by IndiaQuotient, with participation from Antler. The round follows earlier backing from DeVC, Bharat Founders Fund, and several angel investors.

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The startup said the fresh capital will be used to scale retailer acquisition, strengthen its AI-driven trend prediction engine, and improve supply chain efficiency.

Founded by Suparn Goel and Anshul Singhal, Navo is redesigning how tier-2 and tier-3 retailers source trending apparel. At the core of its model is a proprietary AI system that analyses 10,000 YouTube videos and more than 500,000 images each month to identify fashion trends before they hit the mass market. From an Alia Bhatt-inspired saree to a viral Mahakal T-shirt, the platform seeks to predict demand with precision.

Navo currently curates 5,000 new designs every month across categories, such as sarees, suits, jeans, and T-shirts, with delivery timelines of 7 to 10 days. The startup claims to have built a network of 50,000 retailers across 250 districts and reports a 50% repeat purchase rate within 30 days.

To replicate the familiarity of offline wholesale, the platform incorporates live video shopping, reels-based discovery, and agent-assisted calls, offering a highly interactive digital buying experience.

"Fashion wholesale is an Rs 8 lakh crore ($100B+) market, waiting for digital disruption. We're helping small-town retailers stay ahead of trends and compete with players like Zudio and Meesho by giving them access to scale, speed, and tech," said Suparn Goel, Co-founder of Navo.

"We saw a clear shift—retailers in Tier 2+ towns, even outside of fashion, were increasingly using digital tools to run their businesses. At the same time, the rise of online fashion has left traditional 'Bharat' retailers at a disadvantage. They aren't able to keep up with large players. Navo is addressing this exact pain point. We're bullish on the platform's potential to become the go-to B2B2C commerce channel for the heart of India," said Sahil Makkar, Partner at IndiaQuotient.