AI infra startup Flam raises $14 million in funding round led by RTP Global, others

Flam, an AI infrastructure startup, has raised $14 million in a Series A funding round led by RTP Global, with participation from Dovetail and other strategic investors. With this round, the startup has raised a total of $22 million to date.

Founded in 2021 by Shourya Agarwal and Malhar Patil, Flam has reimagined how brands engage consumers through a frictionless, app-less platform that it says delivers high-fidelity mixed reality experiences.

The startup's proprietary AI  infrastructure enables real-time Digital, 3D and MR experiences in under 300 milliseconds — without the need for downloads or browser redirects — making it scalable and accessible for enterprises worldwide.

"Our mission is to turn every touch-point — Digital, Broadcast TV, Mass Media, Retail, Live fan engagements —into an interactive digital experience," said Shourya Agarwal, Co-founder & CEO of Flam.

"Series A capital brings in laser focus to ship the GenAI tool-chain that Brands, Enterprises have been begging for: A Full-Stack Enterprise Suite of Products across Channels to make them Engaging, Measurable, Interactive," Agarwal added.

Purpose of fundraising

Flam plans to use the raised capital to accelerate its GenAI-powered product development and innovation, expand its footprint across North America, Europe and the Middle East, and deepen its operations in Asia. 

Additionally, the startup will scale its proprietary infrastructure, broaden its partner program for creative studios and platforms, and roll out a new enterprise-grade suite of products. These will include GenAI-driven 3D asset generation, integrated advertising suite, democratized MR publishing tools, and tailored analytics dashboards for industries such as retail, sports, broadcast and live events, as per the release.

Market presence

Flam claims that over 100 leading brands, including Google, Samsung, Emirates, Dabur, AJIO, Flipkart, Tanishq and the US Presidential Elections, have launched MR campaigns using its platform, reporting up to 49x higher engagement and 4x better conversion rates compared to conventional ads.

Nishit Garg, Partner at RTP Global, said, "The time for MR is now — and Flam is uniquely positioned to lead this wave. What excites us is not just the technology, but the clarity of vision and speed of execution. Shourya, Malhar and team are building a category-defining company—and we’re excited to be part of their journey in this next phase of growth."

Amal Parikh, Managing Director at Dovetail, said, "Flam is at the forefront of a fast-expanding market where brands are seeking new ways to connect with consumers. Their platform, built on deeptech and scalable infra, is unlocking a new era of interactive storytelling and measurable brand engagement. As mixed reality moves from experimental to essential, Flam's platform is already showing what's possible."

"The global potential here is immense, and we're excited to partner with a team that combines technical excellence with a clear understanding of how immersive content will transform marketing and commerce worldwide," Parikh added.