AI-led sales enablement and automation platform Sharpsell.ai raises Rs 30 crore

Sharpsell.ai, an AI-led sales enablement and automation platform, has raised Rs 30 crore in its latest funding round, including an investment of Rs 10 crore from Equentis Angel Fund, marking its largest Cat-I AIF investment till date. 

Founded in 2022 by Hanuman Kamma and Arun Subramanian, Sharpsell.ai said its sales playbook automation platform is used by lakhs of sales representatives across 30+ leading Indian BFSI, Auto, Consumer Electronics and Pharma companies, including LIC, Axis Bank, IDFC First Bank, SBI Life, Koak Life, Bajaj General Insurance, Mahindra, Whirlpool, among others. 

The startup's AI-powered, SaaS-based platform offers ready-to-use sales pitches, dynamic personalised content, and contextual coaching tools.

It's platform is designed to enable high-velocity sales by empowering field sales teams and helping them improve their performance by digitizing and scaling winning behaviors. 

Sharpsell.ai said it will use the latest funding to enhance product capabilities, deepen sectoral penetration within existing verticals, and fuel its global ambitions. The startup also plans to foray into international markets, primarily across Southeast Asia and the MENA region. 

Hanuman Kamma, Co-founder & CEO, Sharpsell.ai, said, “We are focused on building a category-defining platform for sales enablement, one that delivers measurable outcomes at scale. This investment by our Series A partners will help us sharpen our product roadmap, strengthen delivery, expand to other sectors, and begin our international expansion. We are delighted to have the backing of a high-quality investor in Equentis Angel Fund.” 

Manish Goel, Founder & Managing Director, Equentis Wealth Advisory Services, said, “Our Rs 10 crore investment (largest that any Cat-I AIF can infuse in a single company) in Sharpsell.ai is Equentis Angel Fund’s largest to date, reflecting the scale and potential of the opportunity at hand. While the global spend on sales enablement tools is inching north of $12 billion, the sales playbook automation segment remains largely untapped in India. Against this backdrop, Sharpsell’s AI-led platform is delivering clear revenue and productivity gains. With strong SaaS fundamentals and profitability, we see Sharpsell scaling rapidly across India and international markets.” 

This round follows previous funding in 2022 and 2023 from marquee SaaS investors Cornerstone Venture Partners and Mistry Ventures, amongst others.