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AI-powered fashion search engine Shoppin raises $1 million from InfoEdge Ventures

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Vivek Vishwakarma
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Shlok Bhartiya, Founder & CEO, Shoppin

Shlok Bhartiya, Founder & CEO, Shoppin

AI-powered fashion search engine shoppin' has raised $1 million in a pre-seed funding round from Info Edge Ventures.

The startup said it is on a mission to make fashion discovery seamless, personalized, and accessible for all, enabling users to discover apparel products using prompts, vibes, product descriptions and images.

Simplifying the process of helping users

shoppin' is simplifying the process of helping users find their perfect style. The startup claims to have built a base of over 35,000 Instagram followers and 20,000+ waitlist sign-ups in 3 weeks with zero marketing cost.

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“If OpenAI’s multi-modal and NLP search prowess, Google’s indexing algorithm, and Pinterest’s social DNA were to have a fashion-obsessed baby, it’d be us,” said Shlok Bhartiya, Founder & CEO of shoppin’.

“For Gen-Zs, over 75% of fashion inspiration discovery happens on Instagram and Pinterest. We started shoppin’ seven months ago with the idea of bridging the gap between inspiration discovery on social platforms and e-commerce discovery on marketplaces and D2C brand websites. Our mission at shoppin’ is to make fashion discovery as seamless and easy as clicking an image,” said Shlok.

Purpose of fundraising

shoppin' plans to use the raised capital for hiring top talent, enhancing proprietary technology, and fostering growth. Notably, a large majority of the funds will be deployed towards building a team of AI engineers, developing, fine-tuning and scaling its advanced AI models, incl. their custom built SLMs and embeddings model, tailored specifically for fashion, the release notes.

“Our foundational AI models for fashion and autonomous agents for commerce have enabled us to revolutionize fashion search,” added Utsav Soi, Co-founder & CTO of shoppin’.

Planning beta launch

shoppin' said it has a team of 20 Gen-Z engineers and marketers and is expecting to launch its beta search engine in February, with subsequent versions enhancing accuracy and personalization.

The startup has partnered with leading D2C brands and plans to collaborate with more brands to increase its offering to Gen-Zs.

“Fashion discovery needs to be much more intuitive and enjoyable. With the emergence of many new fashion D2C brands in the country in the last five years, we strongly believe that surfacing upcoming and innovative D2C brands to the right customers and solving brands’ distribution challenges is essential,” said Kitty Agarwal, Partner at Info Edge Ventures. “The founders are young and mission-driven—I’m yet to see any consumer product get the kind of social and word-of-mouth-driven organic waitlist shoppin’ has been able to garner in the run-up to the launch. We are very excited,” added Kitty

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