AI-powered interior discovery platform Roomstory.ai raises Rs 3 crore in funding

Roomstory.ai, which claims to be India’s first AI-powered shopping assistant for all things interiors, has raised Rs 3 crore in a pre-seed funding round led by Rukam Sitara Fund. The startup will use the raised capital to enhance its AI capabilities, launch its website and mobile application, and grow its user base while building a community of interior design enthusiasts.

Founded by architect-entrepreneurs and longtime friends Ekatva Jain (CEO), Sahil Lunia (Chief Design Officer), and Punit Jain (COO), Roomstory.ai is an AI-powered platform that allows users to explore beautifully styled rooms and instantly shop every item through direct links to retail partners, offering a seamless and a Pinterest-like experience. The platform focuses on inspiration-first commerce, bridging the gap between browsing and buying in the interior design space.

“Most interior platforms force you to choose between inspiration and shopping, we eliminate that divide. Roomstory doesn’t just show you a beautiful room; it hands you the exact tools to recreate it, wherever you prefer to shop,” said Ekatva Jain, Co-founder & CEO of Roomstory.ai.

Archana Jahagirdar, Founder and Managing Partner, Rukam Sitara Fund, said, “Roomstory is the kind of bold, intuitive idea we love to support, rooted in deep design expertise and powered by cutting-edge AI. Their platform unlocks massive potential in a category that has long lacked innovation. We believe Roomstory is poised to reshape how modern consumers design and shop for their homes.”

“Roomstory is tapping into a massive shift in how modern consumers discover and buy for their homes. Their AI-native approach bridges the long-standing gap between dreaming and doing." added Aakash Anand, Founder, Bella Vita Organic.

Globally, the home and interior shopping market is valued at more than $800 billion and is increasingly moving toward visual-first, AI-driven discovery. In India, that shift is playing out in a fast-expanding market. According to the startup, the country’s interior design sector is projected to reach $38.2 billion by 2027, growing at a compound annual rate of 30% from 2021 to 2027.