AI-powered video generation and conversion platform Hypergro.ai raises Rs 7 crore

Hypergro.ai, an AI-powered video generation and conversion platform, has raised Rs 7 crore in a pre-Series A funding round led by Eternal Capital. 

The round also saw participation from marquee investors such as Silver Needle Ventures, VCats, Astir Ventures, and FAAD Network.

The startup said the funding will accelerate its innovation and global expansion, strengthening its position as a leader in AI-powered marketing automation.

What does Hypergro.ai do?

Founded in 2022 by Rituraj Biswas and Neha Soman, Hypergro.ai is solving fundamental inefficiencies in digital marketing—manual execution, fragmented data, and lack of real-time intelligence.

The startup's AI-driven platform automates video generation, optimises performance campaigns, and engages leads through AI-powered sales agents, allowing brands to execute marketing strategies at an unprecedented scale.

"At Hypergro.ai, we combine AI-driven content generation, real-time campaign optimisation, and automated lead engagement into a single intelligent system. This ensures brands drive maximum revenue impact with minimal effort," said Rituraj Biswas, Co-founder & CEO of Hypergro.ai.

Market presence

The Bengaluru-based startup claims to have achieved and delivered 92% faster video production—at 80% less cost—compared to traditional methods. In addition, it offers AI-automated video personalisation and adjustments of aspect ratios and formats, thereby addressing brands' needs for audience- and geography-specific tailored video content and multi-platform video optimisation, as they operate at scale.

This funding comes at a time when enterprises are rapidly adopting AI-driven automation for revenue growth. Hypergro.ai said it is expanding aggressively into global markets, including the U.S., APAC, and GCC, while investing in AI R&D, strategic hiring, and enterprise partnerships.

Planning Series A round

Hypergro.ai is planning for a Series A funding round in the next 6-8 months with the aim of deepening AI integration in enterprise ad-tech solutions. The startup aims to become the global ERP for AI in marketing by 2027.

It currently serves brands across e-commerce, retail, entertainment, gaming, travel, and hospitality, working with companies like ClearTrip, Newton School, Gameskraft, and Docube, among others.

"Hypergro.ai is pioneering a shift from slow, resource-intensive video production to an AI-powered storytelling engine that is scalable and cost-efficient. In an increasingly digital-first world, Hypergro’s technology is not just an advantage—it’s a necessity for brands. We are confident in the founding team’s vision and are excited to partner with them as they scale globally," said Dhruv Dhanraj Bahl, Founder & Managing Partner of Eternal Capital.