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Pallavi and Alia Bhatt | Image Source - SuperBottoms
India's sustainable baby and mom care brand SuperBottoms has onboarded Bollywood actress Alia Bhatt as its investor and brand ambassador.
SuperBottoms said it has been leading the “Guilt Free Diapering” revolution in India – with the sole purpose of enabling Parents to make the Guilt-Free Diapering choice for their babies, and for the Planet.
Founded in 2018 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth diapers and baby products focused on awareness and increased adoption of reusable cloth diapers in India besides the daily needs of babies & toddlers.
Alia Bhatt, said, “I believe in the power of a good story and the connect with SuperBottoms was instant. As a mother, I'm even more mindful that we owe our children a healthy planet and I'm so happy to partner with a fellow mom, whose vision of empowering conscious choices is aligned with my own. Their unique and innovative products prioritize safety and quality as much as sustainability, making it a truly guilt-free choice for all parents.”
Pallavi Utagi, Founder & CEO said, “We are on Cloud No.9 to have Alia – who herself is a prominent voice championing conscious living – getting onboard our journey. Our entire raison d’être is to #MakeClothMainstream – Being a trustworthy Parenting Partner to every New Parent and help make Cloth Diapering their Go-To Choice. Innovation has made it possible to bring together the modern-day Convenience of Disposables with the age-old wisdom in the Goodness of Cloth. We could not have imagined a better Brand Ambassador for SuperBottoms than Alia – who not only shares our vision & values, but also personally trusts the brand for her baby. With her trust, love & support, we can see our vision turn into reality soon – where every household in the country will be able to forever bid goodbye to the menace of plasticky Disposables.”
The startup also cater to other diapering needs with their one-of-a-kind products like Dry Feel Langot, Diaper Pants, Potty Training Pants.
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