Amagi Media Labs raises Rs 805 crore from SBI MF, Goldman Sachs, other anchor investors

Adtech company Amagi Media Labs has raised Rs 804.88 crore from anchor investors at the upper end of its price band as the company's IPO opened on January 13, 2026.

As per regulatory filings, the company allotted 2,22,95,799 equity shares to 42 anchor investors at a price of Rs 361 per share.

The anchor book included participation from domestic mutual funds and global institutional investors. SBI Mutual Fund, ICICI Prudential Mutual Fund and HDFC Mutual Fund together accounted for a significant portion of the anchor allocation.

Other domestic institutional investors included Birla Mutual Fund, Motilal Oswal Mutual Fund, Tata Mutual Fund, Franklin Templeton Mutual Fund, Baroda BNP Paribas Mutual Fund, Amundi, PGIM Mutual Fund, Bandhan Mutual Fund and 360 ONE.

Global institutional investors participating in the anchor round included Goldman Sachs, Société Générale, Fidelity, Susquehanna International Group (SIG), Isometry Capital and New Vernon Capital. Insurance companies such as HDFC Life Insurance, Edelweiss Tokio Life Insurance and Bharti AXA Life Insurance also participated. Helios Capital, including its mutual fund arm, and Creaegis Advisors were also part of the anchor book.

In total, the anchor allocation consisted of 35 resident investors and 7 non-resident investors.

The Bengaluru-based company’s IPO size is Rs 1,788.62 crore, comprising a fresh issue of shares and an offer for sale by existing shareholders.

The proceeds from the fresh issue will be used for investment in technology and cloud infrastructure, potential inorganic growth opportunities, and general corporate purposes.

The offer-for-sale component will allow existing shareholders to partially sell their holdings. The public issue opened for subscription on January 13 and will close on January 16.

The bidding period has been kept open for four days due to a trading and settlement holiday on January 15, declared in Maharashtra on account of municipal corporation elections.

The company has fixed the lot size at 41 shares, which translates to a minimum retail investment of Rs 14,801 at the upper end of the price band.

Founded in 2008, Amagi operates a cloud-based software platform that provides advertising monetisation and analytics solutions for connected TV (CTV) and streaming platforms. The company works with content owners and advertisers to enable targeted and data-driven advertising across digital and streaming environments.

A majority of Amagi’s revenue comes from international markets, with the United States being its largest geography.

For the financial year ended March 31, 2025 (FY25), Amagi reported revenue of Rs 1,162.64 crore. For the six months ended September 30, 2025 (H1FY26), the company reported revenue of Rs 706 crore and a profit after tax of Rs 6.47 crore. At the upper end of the price band, the company is valued at approximately Rs 7,809 crore on a post-issue basis.