Ayurveda wellness brand Kapiva raises $60 million in funding for R&D and brand building

Ayurveda wellness brand Kapiva has raised $60 million in a Series D funding round co-led by 360 ONE Asset and Vertex Growth, with participation from existing backers Vertex Ventures Southeast Asia & India and 3one4 Capital.

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The round was a mix of $28 million in primary capital and $32 million in secondary transactions, providing exits to some of Kapiva’s early investors, including Fireside Ventures.

The startup had begun the round in September 2024 with a $10 million infusion from OrbiMed Asia, Vertex Ventures, and 3one4 Capital. With the latest close, Kapiva has raised nearly $90 million since its inception, including about Rs 300 crore in secondary share sales.

Founded in 2015 by Ameve Sharma and Shrey Badhani, Kapiva offers a wide range of ayurvedic nutrition products, including supplements, gummies, capsules, and skincare, across more than 100 SKUs. It also enables consultations with Ayurvedic doctors.

The fresh capital will be deployed into research and development, manufacturing, brand-building, and marketing activities. The startup also plans to expand its health-tech platform to focus on chronic condition management and personalised care. Sharma said some funds will be directed toward international growth, with subsidiaries already set up in the UK, US, and UAE. About 5-10% of Kapiva’s revenue currently comes from these overseas markets.

Kapiva has scaled its distribution footprint rapidly, with its products now available in 40,000 offline retail stores across India, in addition to its own website and ecommerce platforms. The startup is operating at an annual revenue run rate of around Rs 550 crore, up from about Rs 350 crore in FY25, and claims a growth rate of more than 80% year-on-year over the past three years.

The ayurvedic and herbal wellness market in India is projected to reach about Rs 3.21 lakh crore by 2032, growing at a CAGR of 17% from 2024, as demand for natural and herbal wellness products accelerates across categories from skincare to supplements and functional beverages.