B2B automation startup Gushwork.ai raises $2.1M in funding led by Lightspeed

B2B automation startup Gushwork.ai has raised $2.1 million in a pre-seed funding round led by Lightspeed, B Capital, Sparrow Capital, Seaborne Capital, and Beenext.

The startup, which was launched in April this year, plans to use raised funds for driving its next growth phase and expanding its product features. It also intends to invest in content-led organic marketing and personal branding channels as it aims to bolster its growth and facilitate the building of a worldwide network of remote AI specialists.

Led by Nayrhit Bhattacharya and Adithya Venkatesh, Gushwork.ai provides businesses with a reliable solution to delegate critical operational tasks by bringing the best of humans and AI together.

The startup is building a curated marketplace of an AI-trained human task force that can execute complex business processes seamlessly. This allows businesses to focus on strategic tasks while entrusting routine operations to Gush.

The startup primarily focuses on workflows related to sales and marketing operations. The spectrum of tasks managed by Gushwork.ai includes lead prospecting, email marketing, ad management, social media lead engagement, webinar moderation and marketing, small to medium-sized business (SMB) social media management, inbound lead responses, CRM setup, social media analytics data scraping, prospect outreach, and ad campaign management, among others.

“Our vision is to make it extremely easy for any business to reliably delegate critical yet process-oriented business tasks. Getting expensive in-house employees to work on recurring, manual tasks or spending months trying to imperfectly automate these processes is really suboptimal. The complexity of these tasks is such that most companies do not trust AI to execute them without human oversight. We want to embed AI in the very core of business operations by bringing in a reliable human touch on top of AI to solve the lack of trust,” said Nayrhit Bhattacharya, Co-founder & CEO of Gushwork.ai.

“We are very bullish about the future of AI. We believe that to truly embed AI in day-to-day business operations and solve the lack of trust in AI applications, we need to build a robust human-in-the-loop offering with a high trust factor. We are building the world’s most affordable & reliable way of executing complex tasks by bringing the best of offshoring and AI together,” said Adithya Venkatesh, Co-founder & CPO of Gushwork.ai.

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