B2B quick commerce platform Fairdeal raises $3 million in funding

Fairdeal.Market, which claims to be India’s first B2B quick commerce platform, has raised $3 million in a pre-Series A funding round led by Incubate Fund Asia and Waterbridge Ventures and prominent angel investors.

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The startup will use the raised funds to deepen technology moat, expand into new zones in Delhi-NCR, and onboard more D2C and regional “hero” brands.

Co-founded by brothers Prateek and Yash Bansal, Fairdeal.Market launched with the stated aim of enabling micro-retailers to transition into the digital retail economy. The startup said its operations are built on a low-burn, capital-efficient model with strong unit economics, and that it is on track to reach an annual recurring revenue (ARR) of $10 million within its first year of operations.

“India’s kirana stores are no longer just adapting to the digital economy - they’re actively defining it. B2B quick commerce is unlocking a new era of leverage, where speed, data, and precision form the real moat. At Fairdeal, we combine instant delivery with intelligent demand sensing to ensure retailers get exactly what they need, exactly when they need it - no overstocking, no capital stuck on shelves. For the first time, retailers are operating with real-time supply chains, behaving like modern, asset-light businesses. And yes, with Fairdeal, they finally feel like kings-in-control, well-stocked, and ready to grow,” said Prateek Bansal & Yash Bansal, Co-founders, Fairdeal

Fairdeal’s model provides small retailers with access to a cloud inventory of more than 1,000 SKUs, as well as discovery opportunities for emerging brands offering higher margins. The startup views small retailers as central to offline distribution in India and said its goal is to build a base of 100,000 loyal retailers within three years, a milestone it believes could help achieve an ARR of $150 million.

“We are pleased to announce our partnership with Fairdeal, a company building a robust B2B quick commerce infrastructure to serve over 13 million micro-retailers across India. Their model is powered by high-velocity fulfillment, data-driven analytics, and a curated assortment of SKUs tailored to market demand. We are particularly impressed by the exceptional execution capabilities demonstrated by Prateek and Yash, who have rapidly scaled operations while achieving industry-leading margins in a short span of time.”, said Rajeev Ranka, Partner at Incubate Fund Asia.

“Offline retail is data dark, traditionally opaque, and capital-intensive. By building cart-level transparency, Fairdeal provides insights on SKU velocity, performance of marketing campaigns, and potential whitespaces. We are seeing that this data is of immense value to MNC/National, Regional, and D2C brands in equal measure”, said Ashish Jain, Partner, WaterBridge Ventures