Revsure.ai helping prioritize marketing and sales investments raises $10M in funding led by Neotribe, others

RevSure, the AI-powered pipeline acceleration startup providing unprecedented insight into pipeline health and how to prioritize marketing and sales investments, has announced the closure of a $10 million seed funding round.

The round was led by Neotribe Ventures and Innovation Endeavors, with participation from Operator Collective and Correlation Ventures. Neotribe Partner Alex Salazar, who is the former founder & CEO of Stormpath (acquired by Okta), will join RevSure’s board of directors.

With this round of funding, the startup said it will focus on deepening its investments in product, engineering, and AI technology and resources, further scale customer acquisition, and double down on its go-to-market strategy.

Founded in 2021 by Deepinder Singh Dhingra, RevSure.AI provides companies with unprecedented insight into pipeline generation health and how to prioritize marketing investments. The startup said it provides real-time, AI-powered insights to identify bottlenecks and offers recommendations on where to prioritise efforts to maximise returns on investment, providing leaders with pipeline clarity.

It claims to have served clients like BigID, Zeotap, and SnapLogic.

Statements:

“Pipeline health needs to be on every go-to-market leader’s, CEO’s, and Board’s agenda - it’s the missing link in driving predictable & profitable revenue growth which is critical in the current economic climate,” said Deepinder Singh Dhingra, founder and CEO of RevSure. “Adding AI-based predictive insights into pipeline effectiveness and health will allow companies to focus on predictability for outcomes, acceleration to revenue and effectiveness or quality and efficiency.”

Speaking on the investment, Alex Salazar, Partner at Neotribe Ventures, said, "RevSure uncovers what’s happening in the marketing and sales funnel so companies know exactly what’s working, how much leakage is occurring, and where to focus resources to win more deals. "We're thrilled to be leading the expansion of RevSure's seed round as their ability to accurately predict pipeline value from all the leads marketing generates is creating an opportunity for them to become the de facto system of engagement for demand gen teams."

“Since its launch less than a year ago, we have been continuously impressed with RevSure’s team and its strong execution,” said Harpinder “Harpi” Singh, Partner at Innovation Endeavors. “RevSure’s strong engagement metrics indicate that it is becoming a must-have tool for CMOs and their marketing teams for predictive pipeline visibility.”

“The question that is top of mind for every marketing leader right now is: ‘Am I meeting my pipeline generation goals, and if not, what should I do about it?’ What sets RevSure apart is the unique combination of data normalization and predictive AI that allows CMOs and their teams to answer those questions faster than ever using a simple, action-oriented user interface,” said Haley Daiber Brannan, Investing Partner at Operator Collective. “It’s working, and the growing customer love RevSure has earned in such a short time speaks for itself.”

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