Baby food brand Bebe Burp raises Rs 8 crore from Gruhas Collective Consumer Fund

Baby food brand Bebe Burp has completed its latest pre-Series A funding round, raising Rs 8 crore from Gruhas Collective Consumer Fund (GCCF).

The newly acquired funds will be strategically allocated, with 60% earmarked for growth, 20% for operations, 10% for product development, and the remainder for team building.

The startup is focused on market expansion, product innovation, and technological advancements, including improved packaging and delivery systems.

“Our focus will be to expand into new domestic and international markets through the recently acquired funds. To increase brand awareness and visibility, we will employ diversified strategies ranging from influencer partnerships to creative campaigns. Bebe Burp has a vision in place to penetrate e-commerce and quick commerce to fortify its presence in the market while investing in R&D to improve innovation," said Chirag Gupta, co-founder of Bebe Burp.

What does Bebe Burp do?

Founded in 2018 by Shruti Tibrewal, Bharat Tibrewal, and Chirag Gupta, Bebe Burp was created to meet the growing demand for nutritious and homemade-quality baby food alternatives.

The brand specializes in producing a variety of instant mixes, cookies, and snacks, such as porridge mixes, millet puffs, and ragi cookies, all made from natural ingredients.

It claims to have catered to over 150,000 mothers, providing healthier choices for their children.

The current landscape of the baby food market 

The global baby food market is projected to reach $109 billion by 2027, growing at a CAGR of 6.1% from 2021 to 2027.

In India, the market is valued at $6.5 billion as of 2023 and is expected to grow at a CAGR of 14% between 2024 and 2030. Bebe Burp plans to capitalize on these trends through its organic product range and targeted market strategies.

The company’s five-year strategy includes ramping up digital marketing efforts, establishing influencer partnerships, and engaging with parenting communities.

Targeting millennials and working parents

Bebe Burp is setting its sights on both domestic and international expansion. Domestically, it plans to focus on Tier-1 and Tier-2 cities, targeting millennials and working parents.

The brand also seeks to enhance its e-commerce and quick commerce channels. Internationally, Bebe Burp plans to enter markets in the Middle East, Europe, and Southeast Asia.

Additionally, It aims to increase its retail footprint to over 100,000 stores across India and invest significantly in research and development to advance its product line.