The round also saw participation from Agility Ventures, BestVantage Investments, and notable figures like Sandeep Agarwal and Upasana Agarwal of Droom, Ashok Bahadur, and Japanese celebrity actor HiroMizushima.
Focused on enhancing marketing efforts
According to the startup, the raised capital would be used to enhance its marketing and branding efforts, expand its team, and improve operational efficiency.
A significant portion of the investment will also be directed toward research and development and technology enhancements.
“The funding signifies a major milestone in our journey to turn Kidbea into a Rs 500 crore brand within the next 3 years. This funding provides us with the means to improve our sustainable offerings, extend our global presence, and persist in redefining children’s fashion," the founders said.
Expanding global footprint
Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, Kidbea not only sells on online platforms but also partners with over 30 stores in premium children's hospitals.
Moreover, Kidbea has extended its international reach, marking its presence in the UAE, Bahrain, and Australia.
Kidbea's product range
Kidbea's product line, featuring over 250 SKUs, includes kids’ rompers, bodysuits, reusable cloth diapers, soft toys, and accessories.
The brand's focus on bamboo plant-based, skin-friendly, and comfortable apparel for children is redefining the children’s fashion segment. In FY23, Kidbea reported an 8X revenue growth, demonstrating its growing appeal in the kidswear market, which is valued at $16.4 billion.
Venture Catalysts co-founder and managing director Dr. Apoorva Ranjan Sharma, said, "Choosing to invest in Kidbea was an obvious decision for us. With India's daily birth rate exceeding 67,000 children, there is a substantial opportunity for Kidbea to target the market across both metropolitan areas and small towns, driven by the increasing awareness among new parents regarding sustainable and eco-friendly clothing."
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