Basil Alliance raises funding from Inflection Point Ventures

Basil Alliance, a new-age AlcoBev startup, has raised an undisclosed amount in funding from Inflection Point Ventures (IPV), a Gurugram-based angel investment firm.

The startup plans to use the raised capital to strengthen its presence in the Indian market and drive its next phase of growth and expansion.

What does Basil Alliance do?

Basil Alliance was founded by Vibhuti Dixit, who spent 15 years in Australia, where he gained significant experience in wine exports to Southeast Asia and Europe. After returning to India, he started Basil Alliance, which aims to deliver high-quality and innovative alcoholic beverages to Indian consumers.

"India's AlcoBev industry is no longer just about quenching thirst; it's about experience, innovation, and a taste of the future.  From craft distilleries to premium imports, the spirit of the times is intoxicating. At Basil, we are revolutionizing the AlcoBev industry by bringing premium, innovative and quality international products to Indian consumers," said Vibhuti Dixit, Founder of Basil Alliance.

Basil Alliance's market presence

Basil Alliance claims to have a strong distribution network and has expanded its presence across seven states, fully owning all its AlcoBev brands. The startup is focused on scaling its presence strategically to capture a larger share of the Indian AlcoBev market.

The brand's portfolio includes leading wine brands like Glenside D’Vine and Jacobson, which have gained traction in Delhi NCR, along with Sky Shots, a ready-to-drink product that has seen increasing demand.

"In a short span of 3 years, Basil has created a diverse portfolio of imported wines, RTDs, gins etc. and forged strong relationships with suppliers and retailers. Partnering with IPV has been a transformative experience for us at Basil. Their belief in our vision to revolutionize the AlcoBev industry with technology-driven solutions fuels our ambition to make it a unicorn," Dixit added. 

The Indian market for imported liquor is valued at $1.3 billion, growing at 25% per annum. India is also the world’s second-largest liquor market, as per Pernod Ricard.