Beauty and personal care appliance maker Protouch raises Rs 17.7 crore in funding

Beauty and personal care appliance maker Protouch has raised $2 million (Rs 17.72 crore) in its pre-Series A funding round led by GVFL, with participation from Enrission India Capital and Anicut Capital, valuing the startup at $10 million post-money.

The startup plans to deploy the capital to expand its product portfolio, strengthen R&D, and scale its online and offline distribution across India and overseas markets. Protouch also intends to set up a manufacturing unit over the next few years as part of its longer-term roadmap.

Founded in 2022 by Tanisha Lakhani, Protouch develops tech-driven beauty and personal care appliances designed for Indian consumers. Its range includes LED-based skin and hair devices, an automatic multi-styler using airflow technology, and ceramic-edge trimmers, along with grooming accessories, serums, and other personal care products.

The startup claims to have served over 2 lakh customers in India and expanded into the Middle East. Over the past 30 months, Protouch has recorded 15x revenue growth while remaining profitable. Before this round, it had raised about Rs 8 crore in earlier funding.

The brand sells through its direct-to-consumer platform as well as major ecommerce marketplaces such as Amazon, Flipkart and Myntra.

Mihir Joshi, Managing Director of GVFL, said, “Protouch is addressing a clear and growing opportunity in India’s beauty-tech segment. The brand combines product innovation, design, and consumer insight to bring professional-grade results into homes. We believe Protouch is well-positioned to become a category leader as the demand for high-quality, technology-enabled beauty solutions continues to rise.”

Tanisha Lakhani, Founder of Protouch, said, “Consumers are seeking smarter, faster, and more effective beauty solutions. At Protouch, we are committed to simplifying beauty through innovation and functionality. This investment from GVFL and other partners will help us accelerate our mission to make professional-quality beauty devices accessible to every household.”