Beco, an eco-friendly home, kitchen, and personal care brand, raises $10 million in funding

Beco, a Mumbai-based eco-friendly home, kitchen, and personal care brand, has raised $10 million in a pre-Series B funding round.

The round was led by Tanglin Venture Partners, with participation from Titan Capital Winners Fund, Manish Choksi (promoter of Asian Paints), and existing investors Rukam Capital and Synergy Capital.

Who are the founders?

Established in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco claims to be a pure, eco-friendly and zero-plastic company offering a wide range of home, kitchen and personal care products. Tissues, towel rolls, and toiletries are some of its offerings. 

"Beco’s inception ties back to the simple yet profound realization that as global citizens of the earth, we need to be more accountable for our choices and their irreversible impact on the environment," said Aditya Ruia.

Purpose of fundraising

Beco plans to use the raised capital to fuel innovation, increase production capacity, and build a robust offline sales network in key geographies. 

Additionally, the startup will enhance its brand visibility and awareness as it prepares to scale up operations.

“This round of funding from our existing and new investors comes at a time where we are raring to enter our next phase of growth and enhance our capabilities to meet the demand," Ruia added.

Beco's market presence

Since its inception, Beco has steadily expanded its product range to bridge the gap between consumer intentions and actions regarding sustainability.

The startup claims to have established a strong presence in over 10,000 retail stores across the country, with order values matching or surpassing those of legacy brands.

Besides retail stores, Beco sells its products on e-commerce platforms like Amazon and quick commerce services such as Zepto, Blinkit, and Swiggy Instamart. Additionally, It is present in general trade across 20 cities and is making inroads into modern trade.

Investor comments

Sankalp Gupta, Partner, Tanglin Venture Partners, said, “Over the last few years, there has been a marked shift in consumer preferences towards healthier, toxin-free options. Beco’s focus on product innovation and backend supply chain has enabled them to offer superior products at prices comparable to the incumbents. We believe this ability, coupled with their strong distribution across offline and online channels, provides Beco a strong headstart in a very large market.”