Bengaluru-based F&B startup Nuvie raises $450,000 in a pre-Seed funding round

Nuvie, a Bengaluru-based food and beverage startup focused on health-conscious indulgent products, has raised $450,000 (approximately Rs 3.8 crore) in its maiden pre-seed funding round.

The investment was led by startup accelerator PedalStart and saw participation from prominent investors including Mukesh Bansal, founder of Myntra, Cult.fit, and Nurix; Ayyappan R, founder and CEO of FirstClub and former CEO of Cleartrip; Chanakya Gupta, co-founder of Tuco Kids and former SVP at Flipkart; and Arun Sharma, co-founder and CPO at Qlub UAE.

Founded in May 2024 by Prashant Paliwal and Hem Narayan, Nuvie is building a “Better-for-You” brand positioned at the intersection of health and taste. Its product portfolio currently includes lactose-free ready-to-drink protein shakes and is poised to expand with five additional shake variants. The pipeline also features a protein-infused chocolate bar, a lower-sugar take on traditional confections, and what the company claims is India's first protein cold coffee—“Proffee.”

The startup said it has already achieved more than Rs 10 lakh in monthly revenue since launch, and aims to close calendar year 2025 with an annualized revenue run rate (ARR) of Rs 10 crore. Its products are now available across 100 premium retail stores in Delhi, Mumbai, Hyderabad, and Chennai, and in over 200 gyms nationwide. Nuvie is also leveraging quick-commerce channels including Blinkit, Instamart, and BigBasket to expand its reach.

According to the company, the pre-seed capital will be deployed toward new product development, brand-building initiatives, and content creation to deepen consumer engagement and market penetration.

Prashant Paliwal and Hem Narayan, Co-Founders of Nuvie said, "We're elated to raise our pre-seed round, a significant milestone in our journey to reimagine healthy eating. At Nuvie, our focus is on crafting innovative products that strike the perfect balance between health and indulgence for today's lifestyle conscious consumer. This capital will empower us to double down on product innovation and strengthen our market presence as we gear up for our next phase of growth".