Bengaluru-based generative AI startup Ayna raises $1.5M in a Seed round

Bengaluru-based generative AI startup Ayna has raised $1.5 million in a seed funding round led by early-stage investment platform Inflexor Ventures.

The startup plans to use the raised capital to enhance its AI capabilities, expand its team, and expedite its mission to provide high-quality product photography to businesses of all sizes.

“This funding enables us to enhance our technology further, aiming to make virtual immersive and hyper-personalised shopping experiences accessible to all brands, thereby blurring the lines between online and offline shopping,” said Yash Bansal.

What does Ayna do?

Founded in 2023 by Aastha Rajpal and Yash Bansal, Ayna empowers brands to create studio-quality product photoshoots at scale, without the need for physical photoshoots. 

The startup's proprietary compound foundational models (CFMs) allow brands granular control over every detail of their product images, providing a significant advantage over traditional methods and basic AI solutions.

"Ayna is pioneering the use of diffusion models within a unique compound foundational model framework to create a paradigm shift in the product photography industry,” added Yash Bansal, co-founder of Ayna.

It claims to have a notable client base, including Reliance Retail’s Clovia, Wakefit, and WomanLikeU. 

Ayna's generative AI technology eliminates costly overhead, lengthy turnaround times, and creative limitations. This allows brands to optimize their product visuals for maximum conversion.

Exploring strategic partnerships

The Bengaluru-based startup is gearing up for a strategic expansion into the US market, aiming to leverage the vast e-commerce landscape and the burgeoning demand for cutting-edge solutions.

Additionally, It is actively seeking strategic partnerships with multiple marketplaces to extend its powerful AI technology to a broader spectrum of sellers, thereby enhancing the reach and impact of its offerings.