Bharat-focused micro-drama platform MiniPix raises Rs 2.4 crore in seed funding from PedalStart

Bengaluru-based MiniPix, a mobile-first entertainment platform focused on short-form regional micro-dramas for Bharat audiences, has raised Rs 2.4 crore in a maiden pre-seed funding round led by startup accelerator PedalStart.

The round also witnessed participation from Venture Catalysts and renowned investors, including Sandip Gupta and Rajdip Gupta (Founders, Route Mobile) through SanRaj Family Ventures Pvt. Ltd.

The startup will use the raised capital to strengthen its product-market fit, scale high-quality regional content creation, and build a execution-focused team.

It aims to sharpen its platform capabilities while remaining deeply aligned with mobile-first consumption patterns and culturally rooted storytelling.

Founded in June 2025, MiniPix is building a premium entertainment platform centred on short, vertical micro-dramas designed specifically for audiences in Tier-2 and Tier-3 India.

MiniPix claims that it has crossed 100,000 app downloads in 6 months of product launch and built a base of over 20,000+ paying subscribers, and recorded more than 3 million episode views, translating into upwards of 35,000 hours of content streamed.

The startup also claims to have reached an annual recurring revenue of Rs 3 crore+, offering early validation of its content-led business model.

Brijesh Kashyap (Co-founder & CEO), Om Prakash Singh (Co-founder) and Sushil N. (Chief Technology Officer) of MiniPix, said, “Raising this round marks an important milestone in MiniPix’s journey. We’ve seen strong engagement from Bharat audiences when content speaks their language and reflects their lived context. This capital allows us to move beyond validation and start building scale in a measured way by investing in content quality, strengthening our platform, and assembling a team that can execute consistently. Our focus is on building a long-term premium entertainment brand that feels native to mobile consumption in India”.

Commenting on the investment, Manas Pal and Aditya Darolia, Co-Founders, PedalStart, said, “MiniPix stands out for its clarity of vision and early revenue traction in an emerging and moving category of digital entertainment. The founders understand regional audiences deeply and are building with intent rather than imitation. Their focus on micro-dramas, combined with disciplined execution, positions them well to create a differentiated entertainment platform. We are pleased to back MiniPix at this early stage and support the team as they scale”.