BITS Pilani graduate Shreyans Sancheti raises Rs 5 crore funding for his third startup

Linkrunner, an AI-powered mobile measurement partner (MMP), has raised Rs 5 crore in a pre-seed round led by Titan Capital. The funding round also saw participation from 2AM.VC and angel investor Samir Sood.

The startup plans to use the funding to scale product innovation, expand go-to-market efforts, and grow the team across engineering, data science, and sales.

Founded by Shreyans Sancheti (co-founder of BlueLearn) and Darshil Rathod (founding engineer & team member at BlueLearn), Linkrunner was born out of a personal struggle with app attribution tools. The founders said their experience highlighted a gap in the Indian market for affordable, high-performance analytics software designed specifically for mobile-first businesses.

The startup's platform enables mobile apps to track customer behaviour, optimise advertising spend, and make data-driven growth decisions. While the mobile measurement space is dominated globally by incumbents such as AppsFlyer, Branch, and Adjust, Linkrunner is positioning itself as a homegrown alternative tailored to the specific needs of India’s tech ecosystem.

“Today major ad networks like Google/Meta don’t recognise any Indian mobile measurement partners, which limits options for the consumers. We realised there was no simple, cost-effective app attribution platform designed for Indian companies,” said Sancheti.

“This round will help us build one of India’s first homegrown AI-driven MMPs, something that empowers companies with actionable data and global-level capabilities.”

Within a few months of launch, Linkrunner claims to have onboarded several high-growth consumer app startups including Stimuler, Grapevine, Fold Money, Abcoffee, Jumbo Gaming, and Lingopanda. The platform’s quick onboarding, which it claims is often completed in under an hour, and a transparent pricing model with a free plan for early-stage startups have helped drive initial adoption.

The funding comes amid a surge in India’s mobile economy. The country generated $10.6 billion in mobile app revenues in 2024, according to market estimates, and is projected to grow at a CAGR of 17.8% to $27.7 billion by 2030. India is also expected to surpass 1 billion smartphone users by 2026, making it one of the largest addressable markets for mobile-first businesses globally.

“Linkrunner is solving a real and growing need of data attribution in India’s app ecosystem,” said a spokesperson at Titan Capital. “Their platform helps to unify data from different marketing platform to enable companies in making better data driven decisions.”

With the fresh capital, the startup plans to enhance its proprietary AI attribution engine, which auto-aligns campaign data from multiple channels. Beyond its domestic focus, Linkrunner also aims to expand internationally, particularly into emerging markets that face similar attribution challenges.