Chandigarh-based fashion brand Theater raises $1.5 million

Chandigarh-based fashion brand Theater has raised $1.5 million in a pre-Series A funding round led by Mumbai-based venture capital firm Prath Ventures, with participation from existing angel investors. 

The startup plans to use the raised capital to expand its offline presence, which it believes is crucial for reaching a broader audience.

Additionally, Theater will focus on accelerating the design iteration and production processes and explore new sales channels, including quick commerce, to further drive the company's growth.

Focus on women's fashion

Founded in 2021 by Sarthak Aggarwal, Vikram Jain, Karan Jain, and Shruti Aggarwal, Theater specializes in women’s footwear, stockings, perfumes, and bags, with products priced between Rs 900 and Rs 4,000.

The brand aims to offer mass-premium fashion products that are both timeless in design and high in quality.

“Our mission is to transform the Indian fashion landscape through a design-centric approach,” said Sarthak Aggarwal, chief executive officer (CEO) of Theater.

What did investors say?

“Indian consumption story is at its inflexion point and we believe there is a whitespace in categories such as Women’s Shoes and Perfumes. We are thrilled to partner with Sarthak, Vikram, Shruti and Karan to build a category-defining lifestyle brand out of India,” said Piyush Goenka, Managing Partner, Prath Ventures.