Chennai-based skincare startup CHOSEN raises $1.2M in a seed round

Chennai-based skincare startup CHOSEN has raised $1.2 million in a seed funding round from friends, family, and undisclosed investors. 

This follows an earlier equity-free grant of $100,000 from Peak XV Partners, which was awarded to CHOSEN as part of the SPARK program for women entrepreneurs.

What does CHOSEN do?

Founded by cosmetic dermatologist Dr Renita Rajan, CHOSEN aims to develop innovative skincare products tailored to Indian skin types through the use of patents and advanced technology formulations.

In addition to traditional skincare products, The startup is also exploring the integration of Internet of Things (IoT) technology into its solutions.

What will the funding be used for?

CHOSEN plans to use the newly acquired funds to grow its headcount and enhance its supply chain capabilities.

The startup believes the expansion is as it aims to scale its operations and introduce new products.

“This seed round provides us with the flexibility to expand our operations and explore new areas for growth. Our next step is to explore partnerships with B2B sectors such as hospitality, health, travel, and leisure to expand our distribution channels. Our goal is to secure pre-series funding of $10-20 million later this year," Rajan said.

What products does CHOSEN currently offer?

CHOSEN currently offers 34 stock-keeping units (SKUs) and has 12 additional products in the pipeline. The startup plans to launch more products within the next 18 months.

Over the past four years, It has developed a multi-channel ecosystem of highly active cosmetic products.

Expanding distribution channels

In addition to growing its product lineup, CHOSEN is looking to expand its distribution channels through partnerships with various B2B sectors such as hospitality, health, travel, and leisure.

The startup is also planning to secure pre-series funding of $10-20 million later this year to support its expansion efforts and explore new areas for growth.