Contemporary home décor and lifestyle brand The Artment raises Rs 10 crore; CEO says, 'This will help us go...'

Contemporary home décor and lifestyle brand The Artment has raised Rs 10 crore in a pre-Series A funding round led by Inflection Point Ventures, a Gurugram-based angel investment platform.

IPV made its investment in this round through IPV International as well, utilizing the GIFT City route. The round also saw participation from Siyaram Family Office, ESV, Capitar Ventures and others.

The startup will use the raised funds raised for category expansion, investment in ‘Art Lab’, a tech-platform to crunch data, launch products and towards channel expansion.

The Artment, founded in 2019 by Aditya Agarwal and Aanchal Agarwal, is a contemporary home décor and lifestyle brand reimagining artistic living in India. Through its data-driven Art Lab, The Artment blends consumer insights with design intelligence to create art-inspired décor that is both functional and affordable, making global-quality design accessible to Indian homes.

The Artment claims that it is EBITDA positive and is aiming to reach Rs 100 crore ARR in the next six months. At present, it is operating at Rs 5 crore annual recurring revenue (ARR).

Vinay Bansal, Founder & CEO, Inflection Point Ventures, said, “The home and Living sector in India was often overlooked by consumers in the past, however due to the increasing interest in the home and lifestyle decor segment, this sector is now seeing a huge demand amongst the Indian consumers. We have seen a shift towards more premiumization and self-expression, where people are ready to pay for higher quality, artisanal and aesthetic products.”

Aditya Agarwal, who is also the CEO of The Artment, said, “At Artment, we invested early in building a strong data analytics infrastructure called Art Lab, which powers our ability to launch the right assortment efficiently and stay close to evolving consumer preferences. This round will help us go deeper into our Art Lab processes — enabling data-backed design launches and sharper consumer insights — while strengthening our brand’s mission of bringing art into people’s homes across multiple lifestyle categories.”