Creator commerce platform Wishlink raises $17.5 million from Vertex Ventures Southeast Asia & India

Wishlink, a homegrown creator commerce platform, has raised $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India.

The round also saw participation from existing investors Fundamentum and Elevation Capital.

The startup plans to use the raised capital to expand its creator and brand network, invest further in technology that improves shopping experiences for consumers, while enabling deeper collaboration between creators and brands.

Shaurya Gupta, Co-founder, Wishlink, said, “In the last 4 years, we've seen creators increasingly influence how consumers discover and buy products, and we strongly believe that building deep tech infrastructure will allow this ecosystem to scale sustainably, creating immense value for consumers, brands and creators alike. We aim to empower lakhs of creators to earn sustainably from their content - enabling their audiences to shop better, while adding immense value to brands across their funnel.”

Nikhil Marwaha, Partner, Investment , Vertex Ventures SEA and India, said, “Consumer buying behavior is meaningfully shifting toward influencer-led discovery and purchase, which is driving the rapid growth of the creator economy in India. Wishlink is best suited to capture this market with their technology enabled platform and obsessive commitment to creator retention, delivering tremendous value to both brands and consumers alike. We at Vertex Ventures SEA & India are excited to partner with Shaurya and the entire Wishlink team and work towards capturing this massive opportunity.”

With over 40,000 monthly active content creators generating 300,000+ pieces of content each month, Wishlink enables 6 million+ orders and over Rs 350 crore in monthly sales for its partner brands and e-commerce platforms.

The platform helps brands achieve full-funnel objectives with strong ROI, while maximising monetisation opportunities for creators.