Customer experience software startup ZEPIC closes $2.1M pre-Seed round

ZEPIC Inc., the customer experience software startup, has closed a $2.1 million pre-seed funding round. Neon Fund invested $500,000 along with angel investors working in senior positions at Apple, Chargebee, Freshworks, Microsoft, and Chennai-based Zoho.

The startup has also announced the launch of its platform, which enables businesses with unprecedented opportunities for hyper-personalized customer engagement.

Who are the founders?

Founded in 2023 by Naveen Venkatesan, Bharathi Kannan Ravikumar, Sunil Kumar and Sreelesh Pillai, ZEPIC is a Delaware-headquartered SaaS company dedicated to revolutionizing customer engagement through hyper-personalization.

"Our core mission is to empower businesses to personalise communications. To personalize, and in real-time, businesses need to respect and make easily available business and customer data," added Sreelesh Pillai, co-founder and Business Head of ZEPIC. 

"Businesses are also overwhelmed with data. ZEPIC provides the opportunity to bring together just what is needed, wherever the data is. "Garbage in, garbage out" is the case today in many enterprises with plenty of data, but with ZEPIC you have the chance to start over a clean slate without breaking things technology-wise, cost-wise, or culture-wise.”

Enabling businesses to hyper-personalize experiences for customers

The startup allows businesses to leverage every piece of information available to hyper-personalize experiences for their customers, ensuring that campaigns are not only tailored to individual customer preferences and behaviours but also consider the full context and journey of the business-customer relationship.

"ZEPIC is fundamentally designed and built on customer records, serving as the source of truth for all teams within the business," said Naveen Venkatesan, Co-founder and Product Head. 

"With all browsers blocking third-party cookies, ZEPIC helps businesses prioritise first-party data collection through its intelligent visitor tracking, identity resolution, and progressive customer profile enrichment."

What did investors say about ZEPIC?

Siddhartha Ahluwalia, Managing Partner, Neon Fund, said, “ZEPIC’s founding team consists of folks who have been building B2B SaaS from India for the world, since the last 20 years, first at Zoho and then at Freshworks ZEPIC as a product is revolutionary in a way, that it is one of the most advanced Customer Data Platforms in the world. With Global customers from Day 0, we see ZEPIC has the potential to become one of the most iconic SaaS companies from India.”