D2C brand My Pahadi Dukan raises pre-seed funding from Inflection Point Ventures

My Pahadi Dukan, a direct-to-consumer brand dedicated to offering authentic Himalayan health and wellness products, has raised an undisclosed amount in a pre-seed funding round led by Inflection Point Ventures (IPV), a Gurugram-based angel investment firm.

The startup will use the investment for marketing, working capital, operations, and IT infrastructure.

My Pahadi Dukan's offerings

My Pahadi Dukan is a direct-to-consumer brand offering authentic Himalayan health and wellness products, sourced from remote mountain regions. The startup works with local farmers, SHGs, and cooperatives to deliver pure, high-quality produce to consumers globally.

It was founded in 2021 by Himanshu Dua, Shubham Tandon, Rohan Sehgal, and Mohd. Anas Zubair.

"At My Pahadi Dukan, we are committed to bringing the finest authentic Himalayan wellness products to households across India and the world. Our mission to introduce the richness of the Himalayas has been significantly strengthened by IPV's unwavering support. Their guidance through our pre-seed round has helped turn our vision into reality," said Dua, who is also the CEO of the startup.

Market presence

My Pahadi Dukan said it is working closely with over 20,000 farmers, Self-Help Groups (SHGs), cooperatives, and Himalayan households. The startup claims to have a robust sourcing and distribution network for premium-quality produce from across nine Himalayan states and Bhutan, shipping to over 29 countries with 16,000+ orders fulfilled.

"Consumers today are seeking authenticity, sustainability, and wellness-driven products, and My Pahadi Dukan is at the forefront of this shift. By bringing the richness of the Himalayas to urban markets, they have built a brand that not only delivers high-quality, natural products but also empowers local communities," said Mitesh Shah, Founder & CEO of IPV.

"Their deep-rooted sourcing model and commitment to sustainability align perfectly with IPV’s investment philosophy. We are excited to support their journey as they scale and redefine the Himalayan health and wellness market," Shah added.

Industry growth potential

The Indian health & wellness-focused food and beverage market is projected to reach $30 billion by 2026, growing at a CAGR of 20%.

My Pahadi Dukan has gained recognition, including the HDFC Parivartan Grant through IIT Mandi Catalyst and the RKVY-RAFTAAR Grant from the Ministry of Agriculture, Government of India. Additionally, it was felicitated by the Bhutanese Chamber of Commerce.