D2C dairy startup Sid's Farm raises $10 million in a Series A funding round

Direct-to-consumer (D2C) dairy startup Sid's Farm has raised $10 million in Series A funding round co-led by venture capital firm Omnivore and Narotam Sekhsaria Family Office (NSFO).

The significant investment marks a milestone for the Telangana-based startup, which aims to scale its operations and enhance its market presence.

Purpose of fundraising

Sid's Farm plans to use the raised capital to establish a strong presence in Hyderabad and Bengaluru. The startup will focus on enhancing its manufacturing capabilities to meet the growing demand for high-quality dairy products.

Additionally, the funds will be allocated towards building a robust team to attract and retain top talent across various functions.

“This investment will be instrumental in accelerating our growth trajectory and enabling us to provide fresh, healthy, and responsibly sourced food to a wider audience in Hyderabad and Bengaluru. We strongly believe that there is an opportunity to serve over 100,000 families every day in these two markets alone,” said Dr Kishore Indukuri.

What does Sid's Farm do?

Founded in 2016 by Dr Kishore Indukuri, an alumnus of IIT Kharagpur, Sid's Farm is a mass-premium dairy brand that controls the entire value chain of milk and milk products.

The startup claims to source directly from farmers and conduct rigorous quality testing throughout the supply chain to ensure nutrient-dense, additive-free milk. 

With over 25,000 customers across two cities, It offers a range of products, including whole buffalo and cow milk, double-toned buffalo milk, ghee, butter, curd, probiotic curd, paneer, doodh peda, buttermilk, and lassi.

Dairy industry growth 

According to a report by IMARC Group, the dairy industry in India was worth Rs 16,792 billion in 2023 and is expected to reach Rs 49,953 billion by 2032. Premium dairy brands and products over D2C platforms are anticipated to lead this growth.

“Premium dairy brands and products over D2C platforms are expected to lead (the) growth (in the overall Indian dairy space). We see Sid’s Farm emerging as a key player in this space with its commitment to antibiotic-free, hormone-free, preservative-free milk and milk products,” said Reihem Roy, partner at Omnivore.