India's D2C fashion brand Beyoung raises funding from the Royal Family of Abu Dhabi

Indian D2C fashion brand Beyoung today said it has raised an undisclosed amount in funding from The Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan.

The Royal family has made significant investments in the global start-up ecosystem with sectors spanning across Real-estate, retail, genomics and deeptech.

Enhancing omnichannel presence

The startup aims to enhance its omnichannel presence worldwide, with plans to launch over 300 stores globally in the next 3 years. It aims to strengthen its market position, drive innovation in the fashion industry and continue to deliver high-quality affordable clothing to its Beyoungsters.

"We recognize the immense potential within Beyoung, especially in its strategic focus on reaching tier II and tier III cities globally. The Strategic Investment in Beyoung aligns with our long-term vision of supporting the Indian apparel industry and fostering the creation of international brands. We believe in Beyoung's potential to not only excel in the domestic market but also emerge as a global fashion leader,” said His Excellency Zulfiquar Ghadiyali, Executive Director - Private Office of Highness Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan.

Young Founder & CEO of Beyoung, Shivam Soni, said, "Coming from a small town, we understand the importance of reaching out to diverse regions. Partnering with the Abu Dhabi royal family opens doors not only to the GCC & MENA regions but also paves the way for a global expansion strategy. This Investment is a substantial backing that will enable us to grow multifolds exponentially, reaching new heights on a domestic as well as international scale." 

What does Beyoung do?

Founded in 2018 in a tier III City, Udaipur, Beyoung is addressing a market void, especially in tier II, III & IV cities, where trendy clothing was limited by high costs. The startup focuses on revolutionizing Everyday Fashion with a commitment to providing aspirational, convenient, and affordable fashion.

It claims to have served over 3 million customers nationwide, has a current GMV of Rs 150 crore, and aims to achieve Rs 600 crore GMV in the next 3 years.

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