D2C jewellery brand GIVA raises Rs 530 crore in funding led by Creaegis, others

GIVA, the Bengaluru-based direct-to-consumer fine jewellery brand, has raised Rs 530 crore (approximately $63 million) in a new funding round led by growth-stage investment firm Creaegis, with continued participation from existing backers Premji Invest, Epiq Capital, and Edelweiss Discovery Fund.

The investment comes as the startup ramps up efforts to expand its retail footprint and deepen its technological and product capabilities. GIVA will use the raised capital to enhance its omnichannel presence, optimize supply chain infrastructure through technology, and grow its portfolio of lab-grown diamond jewellery—a fast-emerging category globally among consumers seeking sustainable alternatives to mined diamonds.

Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA began as a silver jewellery brand but has since diversified into 14K and 18K gold and lab-grown diamonds. It now operates over 240 stores across India and plans to open an additional 145–150 locations this year, with a focus on Tier-II cities. The startup's offline growth is complemented by its digital operations, which continue to be a significant channel for customer acquisition and engagement.

The brand’s positioning at the intersection of aspirational design, quality assurance, and affordability has helped it tap into India’s growing demand for accessible luxury. It also recently elevated Chief Operating Officer Aditya Labroo to the role of co-founder.

“The company is well-positioned to be a market leader due to its product offering, strong digital presence and deep omni-channel operational capabilities,” said Prakash Parthasarathy, managing partner and CIO at Creaegis.