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D2C kids' innerwear brand Plan B has raised an undisclosed amount in a funding round from JITO Incubation and Innovation Foundation (JIIF), a community-based angel network, along with HNIs and Ah! Ventures.
Purpose of fundraising
Plan B will use the raised capital to boost its market presence and expand the product portfolio, with impetus on marketing, hiring talent, and accelerating product development.
On the other hand, JIIF will support with mentorship and strategic guidance to enhance the firm’s growth.
Who are the founders?
Founded by Sneha Raisoni and Vaidehi Shah, both Chartered Accountants and former investment bankers, Plan B has carved a niche in the market by offering high-quality, comfortable, and functional innerwear for kids.
As first-generation entrepreneurs, the founders built the company from the ground up without prior experience in textiles or initial financial backing. Plan B products have raised benchmarks of everyday essentials for children aged 6 months to 16 years.
Founder highlights company's mission
“Our mission at Plan B is to make every day comfortable and delightful for children. Since inception, we have prioritized quality, design and fit. We aim to keep blending fun with functionality and craft clothing that is aligned with our 'Easy Wear, Easy Care' philosophy. This funding is a timely boost that will help us maintain our momentum and help us be discovered by more parents," said Sneha Raisoni, Co-founder of Plan B.
Rajat Mehta, Chairman, JITO Incubation and Innovation Foundation (JIIF) said, "Plan B is redefining the children’s innerwear market by emphasizing quality and exceeding expectations of both parents and children. This focus sets them apart in the D2C space. Their understanding that comfortable clothing enhances a child’s well-being gives us confidence that investing in a brand dedicated to meeting children’s needs is a smart choice. We are proud to invest in a brand that has an unequalled standing in the market.”