D2C sports nutrition marketplace Nutrabay raises $5 million

New Delhi-based direct-to-consumer (D2C) sports nutrition marketplace Nutrabay has raised $5 million in a Series A funding round at a post-money valuation of approximately $25 million.

The round was led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers Limited.

Plans for omnichannel expansion

The startup plans to use the funds to expand its omnichannel presence and accelerate new product innovations.

According to Nutrabay’s founder and executive director, Shreyans Jain, the investment would be crucial for expanding the brand’s presence across multiple retail channels.

“We will be using these funds to expand our presence at modern trade stores, general trade stores, and super speciality stores at a national level,” Jain explained.

In addition to physical expansion, Nutrabay will also focus on enhancing its digital footprint by entering new channels like quick commerce and improving technology for better customer engagement.

Nutrabay's product portfolio

Founded in 2017 by Shreyans Jain, Divay Jain, and Sharad Jain, Nutrabay currently operates in three main categories: sports nutrition, vitamins, minerals, and supplements (VMS), and health food and drinks.

The startup houses over 100 brands along with its private label products, which are sold on its D2C website, ecommerce platforms, and offline retail stores. 

Leadership comments

“We are thrilled to garner support from RPSG and Kotak PE and excited to leverage this partnership to drive our next phase of growth. We are committed to providing high quality products, at an affordable pricing to make the brand accessible to all enthusiasts across all consumer segments,” Shreyans Jain, founder and executive director, Nutrabay, said.

“We have strong conviction in nutrition, health and wellness as a space and have constantly backed companies in this category such as Plix and True Elements. Nutrabay has demonstrated impressive growth and a strong commitment towards product quality. We believe in their vision and are excited to partner with them as they continue to disrupt the sports nutrition market in India.”Abhishek Goenka, managing partner, RPSG Capital Ventures, said.