Home decor and lifestyle brand Nestasia raises $8.35 Mn From Susquehanna Asia VC, Stellaris, Others

Home decor and lifestyle brand Nestasia has raised $8.35 million in a new funding round led by Susquehanna Asia VC and Stellaris Venture Partners, with participation from notable angel investors. 

Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, Nestasia offers a wide range of home decor and lifestyle products. Their focus on quality, utility, and fresh product launches has helped the company process over a million orders so far.

Expansion plans in retail and product lines

Nestasia plans to use the raised capital to deepen its product offerings and broaden its retail footprint.

The startup will also focus on expanding its existing range in kitchenware, drinkware, cookware, and appliances, while introducing new themed categories such as "Nest Baby & Kids," which will focus on home products for children.

Looking ahead, Nestasia aims to significantly grow its offline presence by opening more stores across India. Over the past year, the startup has established seven exclusive brand outlets across six cities. Now, it plans to open 30 more stores by the end of 2025 to cater to the growing demand for home and lifestyle products in the country.

Leadership comments

Nestasia’s co-founder, Aditi Murarka Agrawal, said, “With strong support from our investors, we’re excited and driven to establish Nestasia as India’s leading home decor and lifestyle destination. This funding empowers us to stay true to our mission to ‘Make Home Special’ by introducing fresh, on-trend products, expanding our offline presence, and strengthening our brand connection with customers.”

Bhavani Rana, Investment Advisor at Susquehanna Asia VC, highlighted Nestasia’s ability to capitalize on the growing home decor market in India.

"Nestasia is well-positioned to capitalise on India’s Home & Living market trends. Its strong online presence and diverse product range drive growth in the expanding e-commerce sector. Offering a stylish yet functional blend of décor items, Nestasia meets modern needs for both aesthetics and practicality," said Rana.

"We are proud to have partnered with Nestasia in its early days and been a part of their journey over the past 3 years. The founders have consistently demonstrated a deep understanding of consumer needs and market trends," said Rahul Chowdhri, Partner at Stellaris Venture Partners.