Dairy-tech startup ORIGHT raises $1 million in a Seed round

Gurugram-based dairy-tech startup ORIGHT has raised $1 million in a seed funding round led by Aeravti Ventures. Prior to this round, the startup secured $847,000 from Loyal and other investors.

The startup, which aims to revolutionize the dairy industry, will use the raised capital new funds to scale its platform, enhance its product offerings, and further support the farmers, processors, and distributors in its network.

"This seed round is a major milestone for ORIGHT as we push forw

Gurugram-based dairy-tech startup ORIGHT has raised $1 million in a seed funding round led by Aeravti Ventures. Prior to this round, the startup secured $847,000 from Loyal and other investors.

The startup, which aims to revolutionize the dairy industry, will use the raised capital new funds to scale its platform, enhance its product offerings, and further support the farmers, processors, and distributors in its network.

"This seed round is a major milestone for ORIGHT as we push forward with our vision to modernise the dairy industry through technology and financial inclusion," said Utkarsh Kapoor, Co-founder at ORIGHT.

"With this new capital, we will accelerate efforts to expand our reach and deliver greater value to the entire dairy ecosystem, particularly in rural communities. Our focus is to drive financial empowerment for small-scale farmers, allowing them to access better resources and improve productivity. This will also promote long-term sustainability within the dairy supply chain."

What does ORIGHT do?

Founded in 2019 by Utkarsh Kapoor and Rame Kachroo, ORIGHT provides an IoT-based solution for milk traceability. The startup's IoT device is capable of trading crucial factors in milk quality, such as temperature, humidity, water content, FAT, Solids-Not-Fat (SNF), and any potential adulterants.

The technology ensures that the milk is monitored from the farm until it reaches its final destination. This includes tracking the time spent in chillers, transport vans, and the environment during packaging.

Blockchain integration for transparency

ORIGHT utilizes blockchain technology in its operations. This means that the data collected by its IoT devices is transmitted directly to a blockchain network, ensuring that the entire dairy supply chain is transparent and secure.

Through this system, consumers can access daily updates on the quality and status of the milk. This process guarantees that every stage of milk production and distribution is visible and accountable, from the farm to the final consumer.

The startup aims to empower all stakeholders in the dairy supply chain, including farmers, processors, and distributors. The startup aims to make the dairy industry more synchronized and efficient by providing these stakeholders with cutting-edge tools to monitor and improve milk quality. This not only ensures better transparency but also promotes sustainability throughout the process.