Delhi NCR–based healthy snacking brand Wonderland Foods raises Rs 140 crore led by Asha Ventures, BII

Wonderland Foods, a Delhi NCR–based healthy snacking brand, has raised Rs 140 crore in its first institutional funding round led by Asha Ventures and British International Investments (BII), the UK’s development finance institution and impact investor.

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The startup will utilise the raised capital to drive its next phase of growth by launching a range of innovative, value-added products and expanding its distribution presence across various channels. It will also focus on setting up a green processing facility and generate 1,000+ formal jobs primarily for women.

Wonderland sells its products across modern trade chains and top e-commerce platforms, including Amazon, Flipkart, Swiggy Instamart, Blinkit, and Zepto. The startup claims to employ nearly 1,000 workers in its production facilities, most of which are women.

“At Wonderland, we’ve always believed that quality and trust are the foundation of a strong consumer brand. This funding marks a pivotal moment for us as we scale our distribution, launch new products, and take the next big leap in our growth journey. We’re proud to partner with the Government of Uttar Pradesh to set up a Rs 250 crore greenfield nuts and dry fruits processing unit at Greater Noida, which will create employment opportunities for over 1,000 women and further strengthen India’s food processing ecosystem,” said Rakesh Gupta, Founder and Anubhav Gupta, Managing Director of Wonderland Foods.

“What excites us about Wonderland is the rare combination of a strong cnsumer brand, differentiated product portfolio and wide distribution that have enabled the company to build scale efficiently. The healthy snacking category is experiencing strong consumer tailwinds, and Wonderland is well-placed to lead the organised shift from loose, unbranded products to trusted, hygienic formats. We are delighted to partner with Rakesh and Anubhav on this journey, along with BII, in generating impact while building a sustainable consumer brand,” said Pramod Bhasin & Vikram Gandhi, Founding Partner at Asha Ventures.

“We’re delighted to work with our partner Asha Ventures in supporting Wonderland Foods as it scales its operations and deepens its impact. The company’s commitment to creating formal jobs for women while building green facilities aligns strongly with BII’s mission to support inclusive and sustainable development in India,” said Shilpa Kumar, Managing Director and Head of India at British International Investments.