Digital Adoption Platform (DAP) provider Whatfix raises $125 million in funding

Whatfix, a Bengaluru-based Digital Adoption Platform (DAP) provider, has raised $125 million in a Series E funding round. 

The round was led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. This new capital injection values Whatfix at nearly $900 million, bringing it closer to achieving unicorn status. 

Purpose of fundraising

Whatfix plans to use the raised capital to expand its category leadership and enhance it

Whatfix, a Bengaluru-based Digital Adoption Platform (DAP) provider, has raised $125 million in a Series E funding round. 

The round was led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. This new capital injection values Whatfix at nearly $900 million, bringing it closer to achieving unicorn status. 

Purpose of fundraising

Whatfix plans to use the raised capital to expand its category leadership and enhance its integrated product suite through organic growth and strategic acquisitions.

The startup also aims to expand its market presence in the US, EMEA, and APAC regions to strengthen its footprint in the global public sector.

Wht does Whatfix do?

Founded in 2021, Whatfix is advancing the “userization” of application technology by empowering companies to maximize the ROI of digital investments across the application lifecycle. 

Powered by GenAI, the startup's product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics. 

It enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications.

Serving notable clients

Whatfix claims to serve a marquee global clientele, including Arrow Electronics, Schneider Electric, and Avnet, along with partners like Microsoft, Salesforce, Infosys, and Accenture, who trust Whatfix to accelerate ROI on their technology investments.

The startup also claims that it registered top-decile performance with a 4.5X increase in annual recurring revenue (ARR) since its 2021 round, with new products contributing 15% of revenue.

Leadership comments

“Enterprises are grappling with the complexities of digital transformation and the ever-increasing pressure to deliver exceptional user experiences,” said Khadim Batti, CEO and co-founder of Whatfix.

“Whatfix’s innovation is evident through the launch of four new products since 2021, securing five US patents with 18 more in the pipeline. This investment will add more fuel to the tank, accelerating a new era of innovation for our industry, bolstering the unparalleled value we bring to our customers, and reshaping the future of software adoption.”