" "

Dressfolk raises funding from Eternal Capital, Mamaearth’s Ghazal Alagh, others

author-image
Vivek Vishwakarma
New Update
Nitin Mehrotra, Dressfolk’s founder and CEO

Nitin Mehrotra, Dressfolk’s founder and CEO

Handloom clothing brand Dressfolk has raised an undisclosed amount in a fresh funding round led by Eternal Capital, along with prominent D2C founders Ghazal Alagh (Co-Founder, Mamaearth) and Dhruv Koli (Founder, Boba Bhai), with participation from Nobody Ventures and Eagle Wings Ventures.

Additionally, 3 Peaks Ventures also joined the round with existing investors All In Capital, Sidhant Keshwani (of Libas) and Vidur Kataria (of Master Chow).

What does Dressfolk do?

While many new-age fashion brands focus on fast fashion trends. Dressfolk saw a gap in the market for quality Indian wear for people over 25 that is timeless and classic. By introducing differentiated designs in natural, handwoven fabrics, the brand has introduced a fresh take on Indian wear, slowly replacing the age-old ones made in synthetic fabrics.

Advertisment

"Dressfolk focuses on marrying design and comfort, which deeply resonates with our customers. Wearing authentic handlooms and craftsmanship is a matter of pride for the people and the newly raised funds will enable us to rapidly expand our offerings beyond sarees and build a broader portfolio of contemporary Indian wear," said Nitin Mehrotra, Dressfolk’s founder and CEO.

Scaled distribution through marketplaces

Besides its website, the brand has scaled its distribution through leading marketplaces such as Aza Fashions, Nykaa, and Myntra, while also hosting pop-ups across India.

“Our conviction in Dressfolk comes not only from their unique business model, which places Bharat and its artisanal heritage at the core but also from their stellar team, led by Nitin, whose deep and contextual experience gives the company an edge over its peers.” - Dhruv Dhanraj Bahl, Managing Partner at Eternal Capital.

Aiming to Indian handloom global

Dressfolk aims to take Indian handloom global by expanding into international markets through a brand-new international website. 

The brand claims to have grown close to 200% in FY24 and has an AOV of over Rs 7,000. It is on a mission to modernise timeless Indian weaves while empowering the local weavers community. Currently, it collaborates with a network of over 800 weavers and 120 artisans across six states. 

Subscribe