Edutainment startup EMoMee raises $1 million in a pre-Seed round

EQ-focused edutainment startup EMoMee has raised $1 million in a pre-seed funding round co-led by Whiteboard Capital, Gruhas Collective Consumer Fund, and DeVC. 

What does EMoMee do?

EMoMee was co-founded in 2023 by Pooja Jauhari (former CEO of The Glitch), Varun Duggirala (former Co-founder of The Glitch, a bestselling author and a thought leader in self-development and emotional intelligence), and Suraksha Subramaniam (an HR professional with in-depth experience in talent development).

The startup is dedicated to unlocking emotional intelligence through an integrated ecosystem of skill-based play, stories, content, and other learning tools designed specifically for children between the ages of 2 and 7.

The brand’s mission is to empower parents and caregivers to cultivate emotional resilience and empathy in children, preparing them for a socially conscious future.

Product offerings

EMoMee plans to introduce its ‘first of its kind’ products in late 2024. These products include expertly designed, age-appropriate skill-based play kits and an extensive content universe built around three child characters: E, Mo, and Mee.

Through these products, the startup aims to foster the development of habits that lead to holistic emotional growth in children.

It also has plans to expand its offerings to include products for middle schoolers and teenagers.

Pooja Jauhari, Founder and CEO, said, “At EMoMee, we turn everyday interactions between parents and their children into opportunities for emotional and social growth, crafting an environment where young children learn to master their emotions as their core strength, paving the way for a well-rounded, successful life ahead. With the support of our strategic investors, we are excited to introduce innovative products that make emotional learning engaging and easily accessible.”

Investors comment

Anshu Prasher, Partner at WhiteBoard Capital, said, “Emotional intelligence and mental wellness has been an area of immense interest for us at Whiteboard and we have spent a good amount of time over the last two years going deeper into this space. The need for focused development around emotional well-being and intelligence among kids has become even more pronounced after the pandemic and we feel that a holistic approach enabling socially-aware and emotionally conscious kids is the need of the times.

“Our meeting with the EMoMee founders who bring immense experience at the confluence of content & child development helped us find the “right team” with an aligned long-term vision to solve this very large problem which made the investment an easy decision. We look forward to this highly motivated team breaking some important barriers and helping us bring up a very responsible next generation,” Prasher added.

Abhijeet Pai, General Partner, Gruhas Collective Consumer Fund (GCCF) and Co-founder of Gruhas, said, “We are thrilled to announce our investment into Emomee, as they pave the way for innovative SEL-based toys and content to enhance children’s emotional quotient development. In a landscape where the focus in India has predominantly centred on IQ development, Emomee steps in to bridge a critical gap with its empathetic and real-life experience-driven solutions.

“Backed by experienced entrepreneurs blending professional expertise with invaluable parenting insights, Emomee is poised to spearhead this essential paradigm shift. We are confident that EMoMee is primed to not only capture the market but also make a substantial impact on the holistic development of children,” Pai said.