Employee engagement platform AdvantageClub AI raises $4 million in funding

AdvantageClub.ai, a Gurugram-headquartered provider of employee engagement solutions, has raised $4 million in the latest funding round led by Axilor Ventures.

The latest investment brings its all-time raise to $11 million. The round also saw participation from AFG Ventures, Bytez Ventures, and notable figures such as Prasanna Sarkar, co-founder and former CTO of Rippling, along with existing investors.

What does AdvantageClub.ai do?

Founded in 2016 by UCLA postgraduates Sourabh and Smiti Deorah, AdvantageClub.ai leverages AI, data mining, and analytics to revolutionize employee engagement.

The startup operates a global AI-powered employee engagement and rewards platform with offerings like rewards & recognition, flexible benefits, surveys, moments that matter, and communities on a single platform.

It claims to have over 5 million users, a presence in over 100+ countries, 1000+ clients, and 10,000+ redemption options. 

Purpose of fundraising

AdvantageClub.ai plans to utilize the capital to enhance its artificial intelligence capabilities and expand its product offerings.

The startup aims to deepen its footprint in lucrative markets, particularly in North America and Asia, where demand for comprehensive employee engagement tools is surging.

It will also focus on expanding its product suite in employee recognition, rewards, and engagement, with plans to introduce new tools and features to enhance employee experience.

"This funding will help us double down on the US and Asia, expand our product suite, and continue building AI-driven solutions like Adva to engage employees in new ways," said Sourabh Deorah, CEO & Co-founder of AdvantageClub.ai.

COO & Co-founder Smiti Bhatt Deorah added, "Our employee-first approach has made us the top choice for organizations; we win 65-70% of new recognition deals in Asia and have expanded successfully into the US."

Ganapathy Venugopal, CEO of Axilor Ventures, said, “Organizations are prioritizing employee engagement as a critical component of their growth strategies. AdvantageClub.ai offers a scalable and personalized platform that meets these needs head-on.”