ENT-certified premium open-ear headphone brand NG Earsafe raises Rs 1.06 crore

NG Earsafe has raised Rs 1.06 crore in a Seed funding round led by Inflection Point Ventures, a Gurugram-based angel investment firm.

The startup plans to use the raised capital funds will be allocated to enhance brand and category awareness, expand the brand's reach, and drive new product development. 

NG Earsafe aims to strengthen its market presence and introduce innovative offerings to cater to growing customer demand.

What does NG Earsafe do?

NG EarSafe claims to be India’s first and only ENT-certified premium open-ear headphone brand offering safe listening solutions through Air Conduction and Bone Conduction Technology.

The startup said this unique technology transmits sound via vibrations, bypassing the eardrum and ensuring a safer listening experience. 

It was founded by Meet Shah, CEO (MBA from NMIMS, with experience from Godrej), and Raj Shah, COO (MBA from RK University).

NG EarSafe's market presence

NG EarSafe claims to have sold over 43,000 headphones and has a strong D2C presence across leading marketplaces like Amazon and Flipkart.

Additionally, the startup sells its products through 100+ retail stores across India, including major chains like Sangeetha and Phonewale, operating at an annual revenue run rate (ARR) of Rs 10 crore.

“WHO predicts that 1 in 4 people will face hearing problems by 2050. Our goal at NG EarSafe is to encourage a shift towards safer forms of listening, helping to reduce the forecasted hearing damage," Shah said.

Global headphones market growth potential

The global headphones market is valued at $71 billion, growing at a CAGR of 12%, with India contributing a Rs 7,000 crore market.

The open-ear headphone segment is projected to reach a market size of Rs 2,500 crore in the next three years, highlighting significant growth potential in this niche.

Mitesh Shah, Co-Founder of Inflection Point Ventures, said, “From young children to senior citizens, everyone owns a pair or two of earphones or headphones. This has led to a sharp rise in hearing loss and ear infections. NG Earsafe’s ENT-certified open-ear headphones not only prioritize ear health by eliminating ear pain and damage but also offer premium audio quality at a fair market price. What initially caught our attention was the unique certification, but it was the exceptional audio performance that ultimately convinced us to invest in the brand.”