Eternz, a vertical marketplace for jewelry, raises funding from Multiply Venture Partners, others

Eternz, a vertical marketplace for jewellry, has raised an undisclosed amount in a pre-Series A funding round led by Multiply Venture Partners.

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The round also saw participation from existing investors like Kae Capital, Gemba Capital, IIMA Ventures, TDV Partners, alongside fresh backers like Twin & Bull as well as renowned angel investors Raghunandhan (Taxi For Sure) and Nandan Reddy (Swiggy COO).

Founded by Arthi Ramalingam, Eternz unites premium and luxury brands and exquisite craftsmanship under a dedicated vertical. The platform hosts over 200+ brands with 10% of exclusive listings, creating an unparalleled online destination for consumers.

The firm plans to deploy the new capital to strengthen its core leadership team, scale marketing initiatives, and deepen its tech-driven customer experience. It has already launched a series of features including Virtual Try-On, a Virtual Ring Sizer, and a first-of-its-kind “Tinder for Jewellery”, enabling users to swipe through designs and help train a personalization engine that curates recommendations unique to each shopper’s taste.

Eternz is also going deeper into onboarding gold and lab-grown jewelry along with international brands. Notably, it has also partnered with Timex Group India, adding global luxury brands like GUESS, Versace, and Ted Baker, among others.

“Brands have seen strong growth on Eternz, reaching the most relevant customers and expanding their presence across geographies, with our tech-led experiences like Virtual Try-On and Ring Sizer drawing brands closer to our platform and showcasing new possibilities for customer engagement. Drawing from my own experience of building a brand and navigating marketplace challenges, we’ve designed Eternz to truly solve for brands- making discovery, trust, and growth effortless,” said Arthi Ramalingam, Founder & CEO, Eternz.

“We’re now doubling down to support women entrepreneurs building jewelry businesses and onboarding lab-grown diamond brands, creating opportunities for innovation and scale. Jewelry, for us, is more than adornment- it’s a celebration of identity and self-expression. With a $94 billion market ahead, our vision is clear: to create a platform that celebrates identity and joy while building a billion-dollar company,” Ramalingam added.

“India’s jewelry market is large, fragmented, and historically traditional on the supply side. While demand remains consistently high, especially in Tier 1 and Tier 2 cities, consumers often struggle with discovery, trust, convenience, and variety. Modern buyers increasingly seek unique, design-driven pieces that go beyond big brands or local family-owned stores,” said Sanjay Ramakrishnan, Partner, Multiply Venture Partners.

“Yet, there is no centralised destination that seamlessly delivers these four critical value propositions in one place. This gap presents a clear opportunity to build a curated, specialised vertical marketplace for jewelry. Beyond the market potential, our investment decision was strongly influenced by the team’s proven commitment and capability to capitalise on this opportunity and redefine the jewelry shopping experience in India,” added Ramakrishnan.