Farm management software startup MapMyCrop raises $1.8 million in funding

Farm management software startup MapMyCrop has raised $1.8 million (about Rs 15.7 crore) in a seed funding round led by YourNest Venture Capital.

The investment also saw participation from angel investors, including Eaglewings Ventures, and was part of the YourNest-SanchiConnect Velocity Program 2024.

The startup had previously raised an undisclosed amount from Startup Wise Guys, among other investors, before this latest seed round.

Focus on precision farming and AI

MapMyCrop, which was launched in 2021 by Swapnil Jadhav and Rajesh Shirole, claims to be a first 360-degree imagery agro suite, centralising critical agricultural data into a single, user-friendly platform. The startup aims to make precision farming accessible to farmers of all scales.

Its online platform combines satellite imagery, IoT and AI-driven insights to help farmers and enterprises monitor, predict and optimise crop health with unmatched precision.

Market presence

MapMyCrop claims that it currently supports over 4.7 million farmers worldwide and works with organizations like the U.S. Food and Drug Administration on crop monitoring and sustainability projects.

Swapnil Jadhav, Founder and CEO of MapMyCrop, said, “This investment is a step towards transforming agriculture into a high-precision, data-driven industry that benefits farmers, enterprises, and the planet. Our plan is to scale our cutting-edge solutions, delivering unparalleled accuracy and impact to drive sustainability and productivity. Together, we are shaping the future of farming, making innovation accessible to millions worldwide.”

The startup plans to launch new tools, including an AI-based farm credit score system and a dedicated forest monitoring feature.

Global expansion plans

In addition to its work in India, MapMyCrop aims to grow in emerging markets across Africa, Latin America and Southeast Asia. The startup is also working on local versions of its platform to address region-specific issues such as weather patterns, soil conditions and supply chain gaps.

It also hopes to strengthen its presence in established markets like the United States and Europe, where it has already gained some traction.

MapMyCrop, which is headquartered in New York, plans to use the funds to expand operations, fulfill pilot orders, strengthen its sales and operations teams, and advance its platform technology.

Girish Shivani, Executive Director & Fund Manager, YourNest Venture Capital, commented, “Investing in MapMyCrop offers us a compelling opportunity to capitalise on the future of sustainable agriculture. Their scalable, user-friendly satellite-based solution provides farms with precise insights for optimised yields, overcoming traditional AgriTech limitations. This approach addresses food security and climate change, driving market growth and improving farmer livelihoods. Their global presence and the customers across multiple geographies gives them the launchpad to scale exponentially.”