Fashion jewellery brand Salty raises Rs 5.4Cr led by Anicut Capital, others

Salty, a rapidly growing fashion jewelry brand, has recently raised Rs 5.4 crore in a funding round led by notable investors including Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and others. 

Redefining fashion jewellery 

Founded by Twishaa Gupta, Kanishka Garg, and Sonaal Goel, Salty aims to redefine fashion jewellery with its unique and expressive designs. The startup offers a wide range of accessories, including earrings, necklaces, bracelets, and more. It also offers a variety of trendy designs for all occasions. 

According to the startup, the raised capital will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

Targeting Rs 40 crore ARR

"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space, and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community," the co-founders said.

They further said the startup aims to achieve a Rs 40 crore annual revenue run rate (ARR) in 2024 and expand its design range to include over 3000 products.

Salty's customer base

In just over a year, Salty claims to have fulfilled more than one lakh orders and built a community of nearly 100K followers on Instagram. The brand's success is further highlighted by its acceptance into the Startup India Seed Fund program. 

The startup plans to release an App and expand its digital presence and is on track to become a 100-crore company in the coming years.

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