Fashion quick commerce platform Zulu Club raises $250K to expand presence in Delhi NCR

Gurugram-based fashion quick commerce platform Zulu Club has raised $250,000 in a pre-seed funding round led by early-stage venture capital firm TDV Partners.

Unlike traditional e-commerce, which often relies on guesswork, static images and high return rates, Zulu Club allows shoppers to order from trusted malls and outlets.

The startup said that the customers can receive pre‑curated Try‑at‑Home kits within 100 minutes and try four to five items before committing to a purchase. It believes that this model addresses structural issues in fashion e-commerce, such as high return rates and weak profitability, by enabling cross‑selling and upselling, which can boost average order value.

“Most online fashion platforms are built for speed and variety—but that often comes at the cost of experience and confidence. We’re building Zulu Club to reintroduce trust and experience into fashion shopping, especially for millennial consumers who crave convenience and personalization,” said Adarsh Bhatia, Founder of Zulu Club.

Adarsh previously led business at Fashinza, a tech-enabled apparel manufacturing startup, and brings deep domain expertise to this new venture.

Zulu Club follows what it calls an experience‑first model, allowing shoppers to browse collections from nearby malls directly through its app. Users can book live assistance to explore products in real time, receive curated Try‑at‑Home kits, and place orders either after trying items or during a call with a stylist.

Orders are fulfilled through Zulu’s own delivery network, which promises 100‑minute service. The startup said its latest app update further refines the end‑to‑end journey, with improvements in user flow, customer coordination and logistics aimed at delivering a faster, more seamless shopping experience.

“Zulu Club is tackling a fundamental friction in fashion e-commerce—shoppers want to try before they buy. Their Try-at-Home kits and instant delivery are built for today’s mobile-first, experience-led consumer,” said Ujwal Sutaria, General Partner at TDV Partners.“We’re excited to back a team that blends deep fashion expertise with grassroots execution. Zulu isn’t building another marketplace—it’s reimagining fashion retail for the next generation.”

Zulu Club, which was founded in 2024, plans to leverage the fresh funding to expand across key neighborhoods in Delhi NCR, enhancing its reach among urban shoppers. The startup will also focus on improving its Try-at-Home flows and personalisation features and deepen partnerships with outlet stores and mall retailers, while investing strategically in logistics, operations, and customer engagement.