FMCG startup Peping raises Rs 2.5 crore from IAN Angel Fund, angel investors

Peping, an FMCG startup building functional beverages for modern Indian consumers, has raised Rs 2.5 crore in a funding round led by IAN Angel Fund, the evergreen fund of IAN Group, with participation from other angel investors.

The startup will use the raised capital to expand distribution, strengthen supply chain capabilities, invest in brand building, and launch new product flavours.

Founded by Chirag Maheshwari and Prateek Maheshwari, Peping offers low-calorie prebiotic fizzy drinks and probiotic digestive shots designed for daily consumption. Unlike niche kombucha brands, child-focused probiotic drinks, or clinical capsules, the startup aims to create a great-tasting, affordable, and shelf-stable functional soda suited to Indian preferences.

Its dual format of sodas for everyday drinking and shots for targeted digestive support allows the brand to address multiple consumption occasions.

Peping sells its products on Swiggy Instamart, Zepto, BigBasket, First Club, Namdhari’s, Ratnadeep, and over 200 retail outlets across Bengaluru.\

The brand is also present in gyms, cafés, and corporate offices through catering partnerships. The company has built its production facility using off-the-shelf components and brought soda canning in-house to improve margins and quality control.

Chirag Maheshwari, Co-founder, Peping, said, “We are thrilled to welcome IAN Group on board alongside key co-investors Signal Ventures, Eleven Eleven, and other angels. Beyond sharing our excitement for Peping’s vision, they bring invaluable strategic expertise to accelerate our distribution expansion and strengthen brand presence.”