Food-agri startup Fresh From Farm raises $2 million in a pre-Series A round

Fresh From Farm, a B2B2C platform for consolidating fresh fruit demand, has raised $2 million in a pre-Series A funding round led by Ashish Kacholia of Lucky Investments.

The round also saw participation from Inflection Point Ventures, a Gurugram-based angel investment firm.

The startup is renowned for transforming the operational processes of retailers by managing procurement, handling, sorting, and distribution, which allows retailers to focus on driving sales.

Plans for expansion and technological enhancements

With the fresh capital infusion, Fresh From Farm is set to expand its team, enhance technological capabilities, and introduce new product lines.

The strategic deployment of funds is aimed at bolstering the company's growth and scaling its impact within the marketplace. Rohit Nagdewani, founder of Fresh From Farm, emphasized the company’s growth trajectory, "We are aiming to touch Rs 100 crore ARR by the end of this calendar year." Currently, It claims to have an ARR of Rs 40 crore.

Enhancing retail operations and reducing wastage 

Fresh From Farm revolutionizes the supply chain for fresh fruits by enabling retailers to sell quality produce at fair prices, bridging the gap between affordability and profitability.

The startup uses a proprietary tech interface to predict and create a demand-supply equilibrium to minimise wastage of fresh produce.

Vikram Ramasubramanian, Partner at Inflection Point Ventures, highlighted the transformative impact of F3's platform: "By offering transparency and efficiency, F3 empowers retailers to sell quality produce at fair prices, bridging the gap between affordability and profitability."

What did investors say about Fresh for Farms?

Ashish Kacholia, Founder of Lucky Investments, said, “The F3 team is solving a large problem for fresh fruits retailers by handling their sourcing logistics and helping their quality of life. Consolidation of demand in an otherwise fragmented and unorganized market is the key driver of the business. Rohit and his team’s deep expertise on the subject matter and their focus on unit economics allowed us to build conviction for the investment.” 

The business model, which converts fruit vendors into mini-franchises, is designed to streamline operations and improve retailers' quality of life.

Vision for becoming India’s largest fresh fruits company

Fresh From Farm is not only optimizing current operations but also aggressively expanding in the New Delhi/NCR area, delivering at over 300 locations daily.

“Our vision of becoming India’s largest Fresh Fruits company aligns with our efforts to expand aggressively in New Delhi/NCR," said Nagdewani.

The startup said it has a robust infrastructure and a dedicated team of 50 professionals.